Chocolate Goji Hearts - Singles


Chocolate Goji Hearts - 50 refill - without glass jar


Chocolate Goji Hearts - 50 in glass jar


Chocolate Goji Hearts


These delicious totally raw & organic chocolate Goji Hearts are handmade in Aotearoa with pure love and filled with life force, making them a totally organic superfood packed with nutrients and minerals.

All goji hearts are individually wrapped in tissue paper & tin foil.

Created by Pixie - Maker and Lover of Raw Goji Hearts

Ozone Generator - Portable Air & Water & Food Purifier

Special Price!

Effective, affordable and simple to use ozone generator


We use ozone to purify our fruits & veges while travelling & also for our colonic water.  This machine is very light, portable & powerful & at a great price!

Ideal for:

* Cleaning foods eg non-organic fruits & vegetable, of pesticide residues & parasites
* Purifying air, esp. for allergy & asthma sufferers
* Purifying drinking water and making ozonated water that has lots of health benefit
* Cleaning kitchen, bathrooms, fish tanks etc.
* Removing airborne dust, smoke, mold, and pet odours
* Purifying bath water for skin regeneration & anti-aging
* Enriching oils for skin therapy

Never use toxic chemicals for your cleaning chores again!

* Use it as a mouth wash and sterilise your toothbrush
* Sterilize those baby nappies, handkerchiefs, face towels, tea towels, washing-up sponges
* Prevent cross contamination in the bathroom
* Save your lungs from those chlorine based mould cleansers

Ozone is an Effective Purifier

* Ozone kills: bacteria, viruses, molds, mildew, spores, and cysts.
* Ozone destroys: chemical contaminants such as aldehydes which can be emitted from panelling, carpets, insulation, paints, stains, and plastics.
* Ozone eliminates odours: cigarettes, cigars, pets, diapers, mildews, musty/stale smells, airborne molds, food, locker rooms, shoes and boots, and more!


Sterilization and disinfection, removing smoke, gas and odor, mold prevention, preservation, no untouched area in sterilization, absolutely no secondary pollution, people can stay in the room while the equipment functions, environmentally safe, protects health.

Package includes absolutely everything you will need to begin ozonating water immediately upon receipt:

1 x Ozone Generator (with power supply)
2 x Air hoses (each is 4 feet in length)
3 x Air diffusers - 1 for narrow-mouthed drink bottles
1 x Comprehensive instruction manual


Rated Voltage 240V~50Hz
Power consumption: 15W
Ozone output:</=400mg/h
Ozone Max working time: 30min/per time
Item dimensions: 19 * 13 * 5.5cm
Item weight: 490g

Green Star Juicer

Green Star Juicer

Buy any model Green Star Juice Extractor & receive either a free copy of Dr Norman Walker's very helpful book "Fresh Fruit & Vegetable Juices"  or $25 off Elysa Markowitz's highly recommended $50 book "Living With Green Star" & also a 500g bag of hemp flakes!!!

Winner of Numerous International Awards

The Green Star juicer is a multi-functional food processor that keeps the vital elements of fruit and vegetables alive and it now sets the standard by which all other juicers are measured. Just some of the advantages of this juice extractor are:

* Does not use the ordinary, high rotation centrifugal system, but dual gears designed on the traditional mortar and millstone principle which extract juice even from skins and seeds of all vegetables and fruits, as well as wheatgrass and hard substances such as grains and pine needles.

* Has ceramic magnets inside the gears which remove the smell of greens, enhances the taste of juice and facilitates the activation of ions keeping the juice alive for longer.

* Rotates at a slower speed than other machines (90 rpm) avoiding heating and physical shock to produce, thereby preventing the oxidation and destruction of any nutrients, including vitamins and enzymes. This assists cellulose in cleansing the internal organs. It also produces juice with fresher, better taste, that can be stored for longer periods than other juicers.

* Separates heavy metals found in cellulose, eliminating the metal and agricultural chemicals absorbed through the soil as the plant grows, producing a pollution-free juice or food.

* Is made of pollution-free and non-toxic resins and stainless steel.

* Is easy to operate, vibrates less and is quieter than other machines.

* Extracts larger quantities of juice from minimal quantities of produce.

* Is easy to dismantle, clean and re-assemble.

* Has built-in double safety devices.

* Is five machines in one: Provides multi-purpose functions for making foods such as frozen desserts, baby foods, rice cakes, nut butters and there is even a pasta-making attachment!

50%-200% Higher Mineral Content

Independent laboratory tests confirm that Green Star's Twin Gear Press extracts a substantially higher quantity of minerals than "leading" juicers. Concentrations of essential minerals, like calcium, iron, and zinc are 50%-200% higher in juice from Green Star than in juice from other brands. Now, your commitment to drinking raw juice can really begin to pay off!

Finally, You can Take Your Juice to Work!

Green Star slowly and gently presses out your juice. There is no wildly spinning basket or destructive, high-speed chopping blade. Therefore, heat and impact shock are virtually eliminated, significantly reducing oxidation. The result? More of the delicate nutrients survive! Now you can juice just once in the morning, keep your juice in the refrigerator and drink high-quality, enzyme-rich juice all day long. Truly the breakthrough we've all been waiting for.

Dr. Norman Walker Proved it Years Ago

Not everyone has access to organic produce. Once again, Green Star comes to the rescue. With common, high-speed juicers, chemical residues tend to be flung into the juice. However, numerous experiments by Dr. Norman Walker proved that when vegetables are slowly ground and compressed, toxic metals with high specific gravities (for example, mercury, lead) naturally bind with cellulose(pulp) and stay out of the juice. Yet another way in which Green Star delivers the healthiest possible juice.

The World's First Magnetized Juice Extraction System

Green Star is the first and only juice extractor in the world to employ powerful magnets to help create maximum nutritional quality. With this breakthrough technology, Green Star has achieved results no other juicer can claim or even come close to, for that matter.

Further Protection from Oxidation

The magnets are built into the rotating twin gears, so the juice passes through a powerful magnetic field as it is being extracted. This enhances the paramagnetic properties of alkaline minerals such as potassium, calcium and magnesium. The combined effect of magnetism and Green Star's slow rotational speed is a dramatic reduction in the rate of juice oxidation: You can store it in your refrigerator overnight with minimal loss of nutritional value. For years, juicing experts have advised us to drink our juice immediately, as it loses most of its nutritional value within the first fifteen minutes. With other juicers, this is still true. However, Green Star has changed the rules.

Better Tasting Juice!

Let's face it; Some high-potency green juices are less palatable than others, Yet you don't want to forego their tremendous health benefits. Green Star's strong magnetic field actually mellows the taste of these powerful juices, so you can drink them without "making a face". And all juices, whether pungent or not, come out with a noticeably fresher taste due to Green Star's magnetizing effect. Yes, the juice from Green Staris not only higher in nutrients, it even tastes more alive.

Green Star Does It All!

Who ever heard of a juice extractor that can handle wheatgrass, plus make pasta, baby foods, desserts, mochi(rice cakes) and nut butters? Green Power does an excellent job of processing all your raw nuts and grains without destructive heat.* Once you've tasted these fresh items, you'll never buy them in the jar again. All your sprouted grains, such as wheat and spelt, go right through nicely and come out with a smooth texture. Delicious frozen desserts, like banana ice cream, come out just perfect. Green Power is by far the most versatile juice extractor on the market.

Green Power - International Award Winner

* Grand Prize Winner -   9th International Invention - New Products Exposition, Pittsburgh, United States, May 1993
* Silver Medal Winner -   International Exhibition of Inventions, Nurnberg, Germany, March 1993
* Korean President's 1st Prize -   1993 Invention Day, Seoul, Korea, May 1993
* Silver Medal Winner -   20th International Exhibition of Inventions, Geneva, Switzerland, May 1993

Nothing Beats the Original - 4 Important Reasons Why Green Star Juice Extractors Are Still the Best

Some new competitors are attempting to imply that their dual-gear juicing mechanism is as good as the original Heavy Duty (HD) Twin Gear juicing system featured in the Green Star Juice Extractor. However, these dual-gear imitations do not have 5 important features found exclusively in the Green Star.

1. Pocket Recesses

The teeth of the Twin Gears featured in the Green Star Juice Extractor were designed with special pocket recesses to aid in processing hard vegetables like carrots. The pocket recesses create a sharper edge at the initial grinding phase of the juicing process and reduces the amount of strain exerted by the Green Star's motor when processing harder produce.

Imitation juicers have dual gears with flat teeth. As a result, they are less efficient at handling harder vegetables and require you to use more effort to push the vegetables through the juicer. This excess strain may also be transferred to the motor, possibly diminishing its useful life.

In contrast, the specially designed pocket recesses appearing on every tooth of the Twin Gears featured in the Green Star Juice Extractor simplifies the juicing process and ensures that the Green Star will last for many years.

2. Cutting Points

The Green Star's Twin Gears have special cutting points on each of the gears that allow it to handle a wider variety of produce without jamming or clogging. Imitation juicers do not have these special cutting points on their dual gears, and may become tangled or clogged when processing certain types of vegetables. In fact, these problems have prompted some imitating brands to create an auto-reverse function to interrupt the juicing process if tangling should occur. However, don't be fooled into thinking that this feature is an improvement over the Green Star. The cutting points and pocket recesses of the Twin Gears ensure that the Green Star will not become tangled or jammed while juicing - making an auto-reverse function unnecessary, and undesirable. In fact, the auto-reverse function of imitation dual-gear juicers may inconveniently interrupt the juicing process when processing harder or stringy vegetables even when it is unnecessary.

3. Pressure Adjustment Mechanism

The Green Star allows you to easily adjust the amount of pressure that is required for pulp ejection in order to effectively handle a wider variety of produce without jamming or clogging. Different types of produce require a different amount of pressure within the juicing chamber in order to most be most efficiently processed. For example, harder vegetables like carrots require more pressure in order to squeeze the most amount of juice from the pulp, whereas wheatgrass and other leafy greens require that less pressure be exerted in the juicing process. The Green Star allows you to adjust the amount of pressure without having to stop juicing - allowing you to use a wide variety of produce in one session for your maximum convenience. Other imitation dual-gear juicers do not have a pressure adjustment mechanism and are not as versatile as the Green Star. As a result, you may find that these imitation dual-gear juicers will often back up or clog when juicing certain varieties of produce.

4. Exclusive Magnetic & Bioceramic Technology

The Green Star exclusively features magnetic and bioceramic technology in its Twin Gear juicing system that allows it to extract juice of higher nutritional content. The magnets create a focused magnetic field that rearranges clusters of water so that it can latch on to more the valuable vitamins, minerals, and other nutrients and extract it into your juice. The bioceramic material inside the Twin Gears utilize the kinetic energy of the turning gears to emit far-infrared - the wavelength at which water and all organic material naturally oscillates. This has a stabilizing effect on your juice by delaying oxidation and allows your extracted juice to remain fresher longer. Independent laboratories have done extensive testing on the juice yielded from the Green Star and compared it with other leading juicing technologies and have found that the juice coming from the Green Star's Twin Gear juicing system was of superior nutritional content and had important characteristics lengthening the stability of the juice and its enzyme activity. Other dual-gear juice extractors do not have this technology, and may even heat your juice, leading to increased oxidation and diminished enzyme activity.

The technology of the original Twin Gear juicing system featured exclusively in Green Star machines are often imitated because of its reputation of yielding juice of unsurpassed nutritional quality and its ease of use. However, these imitations have always fallen short of the exceptionally high standards set by the Green Star.

More On Twin Gears

At only 110 revolutions per minute, minimal heat build up develops in the juice and therefore initial oxidation is delayed allowing more leisurely consumption while getting full nutritional benefits. A recent independent comparative study on how 5 different juicers effect juice stability showed that apples at 59.9°F juiced in a Green Star only increased in temperature bit over 1/2 of 1 degree to 60.44°F. The other 4 juicers ranged from almost 3 1/2 degrees to over 14°F higher than the original temperature of the fruit.

At the core of each rotating gear is a series of in-line magnets that produce a focused magnetic field of 2600 gauss through which the juice flows during the juicing process. As it flows through the focused field, large clusters of water molecules in the juice are broken up into smaller clusters of water molecules. The smaller clusters are able to latch onto more minerals such as calcium, potassium, sodium and magnesium than the larger clusters -- meaning you get more nutrition from each drop of juice in a suspended coloidal form that the body can use for a longer length of time.

Far Infrared is the natural resonant frequency range of water and allergenic substances including man. We call it the life force frequency. Infrared wave length ranges from .7 to 1000 microns, just beyond visible light. Far Infrared is a part of this wave length family we use in Infrared photography, mapping the earth's surface, and guiding missles to their target. Our skin radiates 9.36 microns Far Infrared wave which is very close to the resonant frequency of a water molecule - and rightly so since our bodies are about 70 % water. Far Infrared waves are the safest and most beneficial energy source available.

Green Star places a specially formulated bioceramic material around the in-line magnets at the core of each twin-gear. The BIoceramiccompound uses the mechanical energy from the turning of the twin-gears to generate Far Infrared waves that penetrate the water within the juice. Since water naturally resonates at this frequency, the water molecules not only receive the Far Infrared energy, but also radiate it, thus further stabilizing the fragile structure of the juice.

Nothing beats the original!

Guarantee: 5 years

For more info: http://www.greenstar.com

We use this juicer at our house and at Health, Fasting and Rejuvenation retreats.

A brochure and a demonstration is available on request.

We have 3 models for you to choose from:

Heavy duty twin gear technology for the best juice from the best juicer. Includes homogenising blank.

Price: $1070 including freight.

Identical as the 1000 but includes coarse screen, strainer, wooden plunger and drip tray.

Price: $1120 including freight.

Identical as the 2000 but includes pasta maker/bread stick/rice cake maker set

Price: $1170 including freight.

Comparisons between the Green Star Juicer Models Model Number
Features GS-1000 GS-2000 GS-3000
Juicing System Exclusive Heavy Duty Twin Gear Exclusive Heavy Duty Twin Gear Exclusive Heavy Duty Twin Gear
Magnetic & bioceramic technology to extract more minerals Yes Yes Yes
Pocket recess of each tooth of gear for easier juicing Yes Yes Yes
Built in mechanism to cut stringy fibres Yes Yes Yes
Fine screen for vegetable juicing Yes Yes Yes
Coarse screen for pulpy juice Optional Yes Yes
Homogenizing blank for making nut butters, baby foods, and fruit sorbets Yes Yes Yes
Pulp adjusting knob to control pressure on the pulp to produce maximum juice quantity Yes Yes Yes
Plastic plunger Yes Yes Yes
Wooden plunger Yes Yes Yes
Juice pitcher Yes Yes Yes
Carrying handle Yes Yes Yes
Electrical cord storage compartment Yes Yes Yes
Pasta maker Optional Optional Yes
Mochi maker Optional Optional Yes
Pulp adjusting knob for soft fruit juicing Optional Optional Optional
Capacity of motor 190 watts 190 watts 190 watts
(1/4 hp) (1/4 hp) (1/4 hp)
Squeezing HP 4 hp 4 hp 4 hp
Clearance between the two gears 4/1000 inch 4/1000 inch 4/1000 inch
Switch button operation One touch operation One touch operation One touch operation
Warranty 5 years 5 years 5 years
Machine & Accessories Weight 21 lbs 22.5 lbs 23 lbs
Shipping Weight 29 lbs 30.5 lbs 31 lbs
Size (W)x(H)x(D) 20-3/14"x 20-3/14"x 20-3/14"x
10"x 15" 10"x 15" 10"x 15"
Normal Retail Price $1070 $1120 $1170
Model No. GS-1000 GS-2000 GS-3000

Healthstart Ion-70 Air Purifier & Ioniser




* Bacteria. A four pronged attack to destroy airborne bacteria is provided by the electronic dust collector, ioniser, HEPA filter and the germicidal UV lamp.

* Germs and Viruses. The ultraviolet light is deadly for germs and viruses.

* Mould and Fungi. The HEPA filters, ioniser and electronic dust collectors combine to take care of these problems whilst the germicidal UV light destroys any toxins released by mould and fungi spores.

* Pollen and other Allergens are effectively removed by the HEPA filters, electronic collection grid and the ioniser.

* Dust and Dust Mites. HEPA filters are the most effective against dust and allergens and their performance is enhanced by the ionisers.The germicidal UV lamp kills dust mites and other micro-organisms.

* Chemicals and Volatile Organic Compounds. The activated carbon filter is the most effective method of trapping these pollutants. The ioniser and UV lamp complete the job.

* Odours and Tobacco Smoke. The activated carbon filter and ioniser combine to eliminate odours and smoke from most sources.




If you are serious about air purification, why would you choose anything else?

* Beneficial for those suffering from asthma, sinus, respiratory and bronchial problems.
* Suitable for home or workplace applications.
* Purifies air over an area of 70m²
* Keeps the home or workplace healthier by severely retarding the spread of infected air.
* Cutting edge Japanese Technology gives the ION-70 unsurpassed particle and odour sensors which automatically monitor air quality.
* Adjustable rate of airflow and huge plasma dust collector.
* Powerful and ultra quiet four speed fan with the convenience of a remote control & automatic settings.
* Particle filtering capability of 99.97% at one micron.
* Additional sensors indicate when its time to replace filters.
* Efficient, compact and almost noise free, the ION-70 will not intrude on other activities in the work or home environment.
* Cleanable long life filters
* Timer mode from 1 to 8 hours.
* 30 day money back guarantee if not completely satisfied with your ION-70 air purifier.
* Two year warranty.


Healthstart Ion-70 Filters are very durable, cleanable and should last approximately 2 years. Before you purchase any air purification product understand filter longevity and replacement cost as these could effectively double the price of your unit over a 2 year period.


Designed for busy work environments and home use
The integrated smell and particle sensors register automatically
Efficient filtration of particles up to 0.01 µm
Low noise design – quiet, low, medium & high
Works effectively in rooms up to 70m2
Produces negative ions
Most Advanced 4 step ventilation system
PM1 particles can be reduced up to 99.97%
UV Lamp destroys bacteria and viruses inside of itself
Unsurpassed air cleaning capabilities of 3 m ³ /min
Powerful but ultra quiet fan
Sophisticated dust and odours sensors automatically monitor air quality
Additional sensors indicate when it's time to replace filters
Timer mode from 60 minutes to 8 hours
Adjustable rate of airflow
Huge plasma Dust Collector (PDC)
Easy to read & use LCD control panel



Voltage 230V
Power consumption 80W
Negative ions  >3.8 X 106/cm3
Active oxygen , 0.05 ppm
UV Spectrum – 20 µw
Air volume application  180m3/h
Sound Level - Quiet 20dBA, Low-35Dba  Medium – 45dBA, High – 52dBA
Dimensions 343 X 255 X 610 mm
Weight 6850g
Cable length: 2.50 m

Cleaning & Maintenance

* UV Shelf life is about 5000 hours
* HEPA filter is easily maintained & can be cleaned using a vacuum cleaner
* Designed to be used in daily living, medical rooms, offices, hospitals, etc
* Plasma Dust Collector can be cleaned by using a sponge under flowing water
* Ionisation unit is cleaned with a wet tissue

Watch a video About Acai


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Nori Sheets - Raw & Organic - 10, 25 & 100 sheet packs


Raw Untoasted Nori (Sushi Nori)- Porphyra Yezoensis - Certified Organic

The toasted Nori sheets usually found in most shops and always in normal commercial sushi is green coloured and cooked at very high temperature and known to contain carcinogens caused by the high temperatures used in processing. We suggest you avoid this toasted nori. Instead, we suggest you use our Raw Nori Sheets which have been dried under 40° C and do not contain carcinogens.  This raw nori is the best available and is prized by raw and living food eaters. It has a delicious flavour, a dark brown/black colour and are of a stronger consistency which make them harder to tear than the toasted nori sheets.

This organically grown nori from China is certified through OCIA (Organic Crop Improvement Association) International, one of the world's oldest, largest and most trusted leaders in the organic certification industry. No chemicals or artificial fertilizers were used to raise this seaweed. They are regularly tested for toxins, fuel oil and pesticides. The nori farmers are also paid living wages and share in the profits.

Nutritional Benefits

Nori seaweed is high in fibre, protein, vitamins and minerals. Compared with dairy products, seaweed provides up to ten times more calcium and iron by weight, and an extremely high amount of important trace minerals. Nori is traditionally eaten to strengthen the circulatory system and help lower cholesterol. 

Nori also contains Vitamin A and C.

Use this delicious low-fat, nutrient-dense food wrap to make raw nori rolls (wraps). See one of our favourite recipes below.

Nori can also be torn into small pieces to season salads or other delights.

Kali & Parvati, our raw food pussies, love to eat this raw nori torn into small pieces & their fur has become even glossier!  

Size: 19cm x 21 cm

Nutritional Information:

1 sheet (2.5g)

Calories 8
Fat 0g
Sugars 0g
Total Carbs 1g
Fiber 1g
Protein 1g
Sodium 10mg
Potassium 8mg

Vitamin A 5% Daily Value
Vitamin C 1% Daily Value
Calcium 1% Daily Value
Iron 2% Daily Value

Daily Values based on a 2,000 calorie diet & USDA figures

Raw Nori Rolls (Wraps)

Basically you can fill the rolls with whatever takes your fancy.


Avocado (or guacamole mix)
Finely shredded raw fish (snapper is fab or terakihi)
Sprouts, shredded lettuce, cabbage
Grated beetroot, carrot, zuchinni
Sundried tomatos, pitted olives
Finely chopped onion, crushed garlic

We often mix all of the above (or whatever is in the fridge, garden etc.) in a large bowl & add some tahini to help bind everything.

On a dry chopping board, place one sheet of nori horizontally facing you & then spread a couple of spoons of your mix onto the horizontal half of the nori sheet closest to you. Spread evenly. If you`ve not done rolls before you'll soon discover how much is the right amount. Roll the nori like a cigar or you can use a bamboo sushi mat. To seal, put a little water on the edge just before you finish rolling it. You can cut into bite sized pieces if you want (clean your knife between each cut & cut very slowly to avoid tearing the nori) or just serve as one long roll - 1 or 2 x per person. Great for picnics & a fun way to get the high minerals of the seaweed into kids as they can help you make them.

Food Matters - DVD



Revealed: Cheap And Effective Nutritional Secrets The Pharmaceutical Companies Don't Want You To Know About


Producer-Directors James Colquhoun and Laurentine ten Bosch, in a mission to uncover the truth, have tracked down several of the world’s leaders in nutrition and natural healing in order to provide people with the most up to date information on healing disease naturally.

(this is only a sample clip) 

Food Matters is a documentary film informing you on the best choices you can make for you and your family's health. Helping you save time, money and effort.

Food Matters' is a hard hitting, fast paced look at our current state of health. Despite the billions of dollars of funding and research into new so-called cures we continue to suffer from a raft of chronic ills and every day maladies. Patching up an overtoxic and over-indulgent population with a host of toxic therapies and nutrient sparse foods is definitely not helping the situation.

In a personal quest of discovery the producers have set out on an independent mission to uncover the wholesome truth. The filmmakers have interviewed several world leaders in nutrition and natural healing who claim that not only are we harming our bodies with improper nutrition, but that the right kind of foods, supplements and detoxification can be used to treat chronic illnesses as fatal as terminally diagnosed cancer.

‘Food Matters' seeks to uncover the business of disease and at the same time explore the safe, cheap and effective use of nutrition and supplementation for preventing and often reversing the underlying causative aspects of the illness. With the premise of the film being: access to solid information helps people invariably make better choices for their health.

The ‘Food Matters' duo have independently funded the film from start to finish in order to remain as  nbiased as possible, delivering a clear and concise message to the world - Food Matters.

Sick and tired of the confusion surrounding food?

Want to feel good and prevent or reverse illness and disease?

Join the Leaders in Nutrition and Natural Healing from around the globe in a Mission to Uncover the truth...

In this groundbreaking documentary you'll learn how to... 

  • Conquer Cancer naturally without chemo or radiation
  • Overcome Depression and Mental Illness without the nasty side effects
  • Prevent & Cure Heart Disease & High Cholesterol no matter what your genes
  • Lose Weight Fast in a safe, cheap & effective way and how one man lost over 150 pounds!!!
  • Choose the most ideal foods for Optimum Health and Longevity

    In this day and age with so many companies interested in profiting from your misfortune and ill health this film will help keep your money in your pocket and your health in your hands.

    We all know someone with Cancer, Heart Disease, Stroke, Diabetes, Obesity, Mental Illness, Depression, Asthma, Arthritis, Osteoporosis, Chronic Fatigue, Allergies and on and on...
  • Knowing what to do and where to turn has become unbelievably complex.
  • Find out what really works, what doesn’t and what’s killing you.

Becoming informed about the choices you have for your health and wellbeing can save your life.


  • "Food Matters is a must see for those looking to take control of their health"
    - John Gray, Ph. D., NY Times Best Selling Author 'Men Are From Mars, Women Are from Venus'
  •   "Outstanding"
    - John Robbins, Author of 'Diet For a New America'  
  • "Food Matters is to getting healthy as The Secret is to becoming wealthy."
    - Ed Bauman, Bauman College: Holistic Nutrition and Culinary Arts
  • "Thought provoking, informative, and compelling, this film matters."
    - Rory Freedman, Coauthor of #1 NY Times Best Seller 'Skinny Bitch' 
  • “An informative look into what’s wrong with the modern food supply and why we must act now to change it.”
    - Linda Page, Ph.D., Traditional Naturopath, author of the bestselling book, Healthy Healing 12th Edition: A Guide to Self-Healing For Everyone 
  • " Remember when The Secret created a huge online buzz last year? Well, new doco Food Matters looks set to be its successor..."
    - Women's Health Magazine, August 2008

    "FOOD MATTERS is invaluable - engaging and inspiring..."
    - Nova Magazine, August 2008

A Field Guide to the Native Edible Plants of New Zealand


By Andrew Crowe

Plastic protected paperback - 192 pages

New, updated edition of this very popular field guide to New Zealand's native edible plants.

Over 190 trees, shrubs, ferns, mushrooms, lichens and seaweeds are described in detail, with information on which parts are edible, and when, how plants have been used, their nutritional value and where they can be found. As well as a practical guide about what can be eaten, it also aims to be a comprehensive study of early Maori plant foods and their preparation.

There is also a separate section on important poisonous plants that are native to New Zealand, or likely to be confused with the edible plants.

This attractive book is illustrated with over 130 line drawings and over 120 photographs.

Theobroma Cacao - Food of the Gods


What is Cacao?

Cacao is the seed of a fruit of an Amazonian tree that was brought to Central America during or before the time of the Olmecs. Cacao beans were so revered by the Mayans and Aztecs that they used them as money!

In 1753 Carl von Linnaeus, the 18th-century Swedish scientist, thought that cacao was so important that he named the genus and species of this tree himself. He named this tree: Theobroma cacao, which literally means "cacao, the food of the gods."

The following quote from the "Historia General y Natural de las Indias" (General History and Nature of the Indies) by Fernàndez de Oviedo (1535) describes where cacao originally came from according to Mayan myhthology "Cocoa was more than a simple food. It was a divine food. Quetzalcoalt, the sacred king of the Toltechi, high priest and king of Tula, was the gardener of paradise where the first men lived. From there, he brought the cacahuaquehitl or cacaotero to his country."

"The True History of Chocolate"

This is the title of a book written by Coe and Coe. The authors a husband and wife team, both Harvard academics, intended to document the definitive history of chocolate in this book (as there are many versions of the history of chocolate). Michael Coe a meso-american expert finished the book after his wife Sophie died of cancer while working on the book. For Sophie the history of chocolate was her passion and she spent hundreds of hours tracking down centuries-old manuscripts in the libraries of Europe and North America.

cacao producing regions in MesoamericaThe Coe's refer to the pre-mayan culture of Olmecs, particularly the group based in Izapa in Xoconusco (Soconusco), Mexico as the place where the criollo variety of cacao was originally domesticated by this culture sometime between 400 B.C. and A.D.100. There are still small pockets of these original heirloom varieties of criollo cacao in semi-abondoned plantations around the ruins of Izapa, just outside Tapachula in Xoconusco. The region of Xoconusco and the cacao grown there was so prominent in their account of the true history of Chocolate that the coe's referred to it as "the diamond in the crown of the Aztec empire". The map shows the boundaries of the Aztec empire and the major cacao growing regions of the time just before the spanish conquest. You will notice the Aztecs conquered the small region of Soconusco even though it was far removed from the main part of their territory, just to be able to control the prized cacao grown in the region.

Loving Earth is currently working on a project with the Mayan Network of Organic Organizations in Mexico to restore this original variety of criollo cacao and the traditional system of Permaculture that the Mayans and the Olmecs before them used to cultivate this cacao. The raw cacao beans and nibs that we sell here are from Xoconusco and are the fruits of this project.

Cacao and Traditional Mesoamerican Life

Cacao was considered sacred by the mayans and was the major offering in most of their ceremonies. Even though the cacao bean was central to Mesoamerican life, only the very wealthy and powerful could afford to use it. The Mayan and Aztec priests and royalty drank copious amounts of a drink made from the fermented and crushed cacao seeds. This drink was called xocoatl or "bitter water" in Nahua. Later in Europe xocoatl became "chocolate." Xocoatl was used for ceremonies and religious observances. Priests used it as a part of their prayer offerings. Kings drank it for breakfast. Marriage vows were sealed by drinking xocoatl. It was a major part of every feast. During the 15th century, Nezahualcoyotl's court in Texcoco is recorded as consuming "four xipuipillis" or 32,000 beans each day. In the market place, the beans were accepted as standard currency. On market day, three beans would purchase a turkey egg, 100 beans a slave or a dugout canoe, 65-300 beans a cotton mantle. Cacao beans continued to be used as standard currency until 1887 in Mexico.The cacao of Xoconusco was considered the finest, best quality cacao by the aztec royalty and the largest annual taxes of cacao were collected from this region.

Cacao Beans, Butter, Liquor, Nibs, Powder, Raw Chocolate Bars & Chocolate Coconut Butter

The raw cacao bean is one of nature's most fantastic superfoods due to its wide array of unique properties, many of which are destroyed or corrupted by cooking.

"People always ask me what I eat. Raw, organic Cacao Beans are the primary food in my diet. They have inspired me to eat less and live more. Cacao Beans are truly the food of the gods, the best food ever!" - David Wolfe, co-author of 'Naked Chocolate' book.  Please go below to buy.

Cacao beans contain no sugar and between 12% and 50% fat depending on variety and growth conditions. There is no evidence to implicate cacao bean consumption with obesity.


Cacao is remarkably rich in magnesium.  Cacao seems to be the #1 source of magnesium of any food. This is likely the primary reason women crave chocolate during the menstrual period. Magnesium balances brain chemistry, builds strong bones, and is associated with more happiness. Magnesium is the most deficient major mineral on the Standard American Diet (SAD); over 80% of Americans are chronically deficient in Magnesium!

Stimulant or Superfood?

Cacao contains subtle amounts of caffeine and theobromine. However, experiments have shown that these stimulants are far different when consumed raw than cooked.

Consider the following: Experimental provings of chocolate by homeopaths indicate its stimulating effect when cooked. One experiment conducted with a decoction of roasted ground cacao beans in boiling water produced an excitement of the nervous system similar to that caused by black coffee, an excited state of circulation, and an accelerated pulse. interestingly, when the same decoction was made with raw, unroasted beans neither effect was noticeable, leading the provers to conclude that the physiological changes were caused by aromatic substances released during roasting.

MAO Inhibitors

Cacao seems to diminish appetite, probably due to its monoamine oxidase enzyme inhibitors (MAO inhibitors) - these are different from digestive enzyme inhibitors found in most nuts and seeds. These rare MAO inhibitors actually produce favorable results when consumed by allowing more serotonin and other neurotransmitters to circulate in the brain. According to Dr. Gabriel Cousens, MAO inhibitors facilitate youthening and rejuvenation.

Phenylethylamine (PEA)

Phenylethylamine (PEA) is found in chocolate. PEA is an adrenal-related chemical that is also created within the brain and released when we are in love. This is one of the reasons why love and chocolate have a deep correlation. PEA also plays a role in increasing focus and alertness.

Anandamide (The Bliss Chemical)

A neurotransmitter called anandamide, has been isolated in cacao. Anandamide is also produced naturally in the brain. Anandamide is known as "The Bliss Chemical" because it is released while we are feeling great. Cacao contains enzyme inhibitors that decrease our bodies' ability to breakdown anandamide. This means that natural anandamide and/or cacao anandamide may stick around longer, making us feel good longer, when we eat cacao.


A recent study showed that only one out of 500 people who thought they were allergic to chocolate actually tested positive. Allergies to chocolate are quite rare. It is typically the case that the person is in fact allergic to milk and dairy products.

Cacao & Antioxidants

Raw cacao is very high in antioxidants.  Its ORAC rating is 621 - compare that to blueberries at about 32!

 ORAC scores for the Top 11 Antioxidant Foods (per 100 grams)
 1) Raw cocoa powder*                                       95,500
 2) Raw cacao nibs*                                           62,100
 3) Roasted cocoa powder                                  26,000
 4) Goji Berries*                                                 25,300
 5) Acai Berries*                                                18,500
 6) Dark Chocolate                                             13,120
 7) Prunes                                                           5,770
 8) Raisins                                                          2,830
 9) Blueberries                                                    2,400
10) Blackberries                                                  2,036
11) Kale                                                             1,770
 Source: US department of Agriculture/Journal of American Chemical Society
 * Source: Brunswick Laboratories MA, USA

Cancer & Heart Disease

Recent studies have shown that cacao helps protect us from cancer & heart disease.

How To Use Our Cacao:

1. Try eating beans & nibs straight or mixed in with nuts, seeds or/and dried fruits. Chew thoroughly and experience the taste extravaganza of raw chocolate.

2. Add cacao to smoothies to enhance the flavour & nutrition.

3. Create a raw chocolate desert:  Mash 2 - 4 avos with some squeezed some citrus juice.  Add 1 - 2 mashed bananas, or some soaked & mashed dates.  The add 2 - 4 tbspns cacao powder or very finely-ground cacao beans or nibs .  Mix well & enjoy!

4. Create a raw chocolate bar. Heat the following ingredients in a water bath to 43 degrees C:  8 tbspns coconut oil, 2 tbspns finely-chopped cocoa butter. Add very finely-ground & sieved cacao beans - 2-4 tbspns to taste, then honey or maple syrup - 2-3 tbspns to taste. Pour into molds and place in your fridge or freezer. Eat cold and experience the truth about the food of the gods!

There are about 100 recipes in 'Naked Chocolate.'  Please go below to buy.

Warning: Eating raw cacao may cause you to have THE BEST DAY EVER!

Cacao is great fun for everyone - especially kids!

Cacao Liquor - Raw Planet - Organic & Raw - Bali


Raw cacao liquor isn't alcoholic, as its name may imply! It's the name for the ground-up raw cacao beans that are used to make chocolate & also pressed & separated into our raw cacao powder and raw cacao butter.

Serving Suggestions:  Try grating it and sprinkling on your breakfast. Add to a touch of agave nectar or another sweetener and chew. Freeze grated cacao liquor with sweeteners (agave nectar is fantastic). Eat cold. Add cacao liquor into herbal teas. Add to bliss ball recipes. Grate and add to raw ice creams for the best chocolate chips in the world. Create a raw chocolate bar by melting cacao liquor & adding your favourite sweetener & set in a mold.

Nutrition Information

Serving Size 10g


Per Serve

Per 100g










  - saturated






  - sugars






Wakame Fronds - Sea Vegetable: 300g


The scientific name for wakame is Undaria.

This seaweed is well known because it is used in Japanese Miso soup. Wakame was introduced in NZ from the commercial boats and is considered a pest. As a result it can’t be harvested commercially at this stage because of the risks that it might endanger native seaweeds habitat if it is allowed to propagate.

This sea vegetable has a long black or dark-green color, feather-like leaf and it thrives in a wide variety of environments, which makes it very resilient.

It is one of the sweeter tasting sea vegetables, which requires little preparation. It has a silky, visually appealing texture and its delicate taste makes it easy to include in a variety of dishes. The black colour of the dried wakame will turn green when re-hydrating.

Mostly wakame is sold in crispy dry strips; Pacific Harvest wakame is prepared in convenient bite-size fronds that are ready to use.

It can be added directly to soups or stews at the ends of the cooking and will soak up some of the broth to get back to its original softness. When used for salads or as a vegetable, it should be soaked in cold water for 10 minutes or warm water for 3 minutes. It can also be marinated, blanched, steamed or quick roasted to be enjoyed as 'chips'.

Wakame sea vegetable is highly recommended in the Macrobiotic diet because of its highly alkaline qualities. In Japanese folk medecine, wakame is known as a cleanser and a strengthener of the blood; miso soup has been used for generations to aid in recovering from the effects of childbirth & illness & to protect from sickness.  More recently it has been discovered to help protect from the effects of radiation.

Wakame is also a good source of iodine and fiber. It is also high in calcium and iron, and is a good source of vitamin A, B12 and K.

Z Star Juicer Conversion Kit

There's no need to sacrifice your ability to make fresh fruit and vegetable juices when you're on the road or when electicity is no available. The Tribest Z-Star conversion kit is the perfect solution for those who already have the SoloStar juicers, but also need the portability of a manual juice extractor. The Z-Star conversion kit can be used with the juicing parts from the Tribest SoloStar juicers, and contains everything you need to turn your ordinary single auger juicer into a compact, manual juicer.

Chocolate Coconut Butter - Loving Earth - Organic - 175g & 550g in glass jars


This deliciously rich raw chocolate butter is full of super nutritional goodies.  Enjoy the delicious flavour while benefiting from the anti-bacterial & anti-fungal properties of coconut oil & the antioxidants & Magnesium of raw cacao in this tasty smooth butter.

It is sweetened with dark agave syrup - a raw low GI sweetener suitable for diabetics.

Ingredients: Organic raw coconut oil, organic raw cacao powder, organic dark agave syrup, Himalayan crystal salt.

Serving Suggestions: Use as a spread or eat directly from the jar.  You can also warm it to create a delicious sauce.


Lucuma Powder - Organic - Loving Earth: 1kg



Lucuma Powder - Organic - Loving Earth: 500g


Lucuma Powder - Organic - Loving Earth: 250g



Lucuma Powder - Organic


Lúcuma (Loo-Ku-Mah) whole fruit powder is our favourite gourmet addition to all raw sweeties! It's got a rich, creamy texture and will turn your raw food creations into gourmet heavenly delights. Lúcuma powder is really versatile and tasty, blending easily and well with ice-creams, baby food, yogurts, pies, cakes, cookies, smoothies, chocolate bars and desserts of all kinds.

Lúcuma is a nutrient dense fruit from Peru. We are NZ's only certified organic importers of lúcuma. Lúcuma's posh title is lúcuma obovata or pouteria obovata. The tree is long lived, evergreen, and belongs to the Sapotaceae family -- so it's similar to the canistel and sapote. It smells divine, and tastes like maple syrup flavoured ice-cream! In Peru, the yellowy-orange fruit pulp is added to ice-cream and is Peru's favourite flavour.

Lúcuma fruit is an excellent source of carbohydrates, fibre, vitamins and minerals. It has lots of beta-carotene, niacin (B3) and iron.

This exotic Peruvian fruit is also known as the "Gold of the Incas", and is also one of the lost crops of the Incas. Peruvian culture is steeped in traditions rich in fine foods and cultural culinary delights. The Lúcuma name has been honored both spiritually and culinary since ancient times. Today, this fruit is still prominent in contemporary celebrations.

The Lúcuma tree was first seen and reported by Europeans in Ecuador in 1531. Archaeologists have found it frequently depicted on ceramics at burial sites of the indigenous people of coastal Peru. It is native and cultivated in the highlands of western Chile and Peru and possibly southeastern Ecuador where it is known to have been cultivated since ancient times. It is grown also, to a limited extent, in the Andes of eastern Bolivia and the fruit is sold in the markets of La Paz. It is most popular in central Chile, less so in Ecuador. In 1776, it was reported as planted only in the warmest parts of northern Chile. In 1912, there were a few trees growing in gardens around San José, Costa Rica where the lucmo was introduced by returning exiles in the first half of the 19th Century. In 1915, O.F. Cook collected seeds at Ollantaytambo, Peru, for the United States Department of Agriculture (S.P.I. #41332). In January of 1922, Wilson Popenoe introduced seeds from Santiago, Chile (S.P.I. #54653). There have been several attempts to grow the tree in southern Florida. It has not lived long. One specimen actually bore fruit at the Fairchild Tropical Garden, developed galls, and eventually succumbed. Lúcuma grows well in parts of Mexico and Hawaii but the fruit is not widely favoured.

How to use

Just add a spoonful to your favourite raw desserts, bars or smoothies. Make a coulis from lúcuma and raw agave nectar. Yummy!!!

Nutritional information

Powder per 100g
Water 9.3g
Calories 329kcal
Proteins 1.4g
Fibre 2.3g
Lipids 2.4g
Ash 2.3g
Calcium 92mg
Phosphorus 186mg
Carotene 0mg
Thiamine 0.2mg
Niacin 0mg
Ascorbic Acid 11mg
Riboflavin 0.3mg
In addition Lucuma has various types of sugar:
in 100g of dry pulp you find
8.4g of glucose, fructose 4.7g, sucrose 1.7g and inostol 0.06g.



Vanilla Beans - Organic


About Vanilla

For centuries, vanilla beans (pods) have been one of the most familiar flavours, fundamental to western cuisine. Commonly used to flavour desserts, beverages, milk products and coffee, vanilla is one of the most loved flavours of the western palate.

It is believed, the Totonaca people of Mexico were the first cultivators of vanilla, during MesoAmerican times. They believed this exotic fruit had been bestowed upon them by the Gods, and continue to cultivate vanilla today.

In the 14th century, the Spanish conquistadors under Cortez, watched Montezuma, Emperor of the Aztecs, pulverize vanilla beans, combine them with chocolate and serve it as a drink in golden goblets to his most honoured guests. The Spanish caught on quickly and by the middle of the 15th century, were importing it to Europe to use as a flavour in the manufacture of chocolate.

As European explorers and their attendant botanical recorders and collectors combed the forests of Central and South America, vanilla beans became more common in Europe. Europeans followed the example of the tribes in the New World and used vanilla beans in the production of medicine, as a nerve stimulant and as an aphrodisiac. They also invented a few of their own uses, including the flavouring of another New World product, tobacco.

By the early 1800’s vanilla plants were growing in botanical collections in Germany and France. Horticulturists were experimenting with conditions for its growth. From Europe it was transported to Reunion, Mauritius and the Malagasy Republic. In the new tropical colonies, slave labour discovered that hand pollination of the flowers was necessary to produce vanilla beans.

From these points, vanilla plants were taken to Indonesia, the Seychelles, and the Comoros Islands. At approximately the same time, vanilla was introduced as a crop in Martinique and Guadeloupe in the Caribbean.

Today, vanilla beans grows within 20 degrees north and south of the Equator in the tropical regions of the world.

Madagascar and Indonesia grow the majority of the world’s vanilla beans. Other countries around the Pacific rim which grow and supply vanilla to the world include Papua New Guinea, Tahiti, Philippines, Fiji, Tonga, India, China, Guatemala and Costa Rica.

Our Vanilla Beans

Our certified organic vanilla beans come in glass bottles with about 1 to 2 beans to the gram.  25g has about 15 to 20 beans.  They are organic from an indigenous grower association of Totonucans from Papantla Mexico.  This is the home of vanilla where it originally came from and this indigenous group domesticated the vanilla plant.    Mexico is the only place in the world where the vanilla plant is naturally pollinated everywhere else it has to be pollinated by hand..

They are very moist premium vanilla beans with excellent long-lasting aroma and taste.

Add them to smoothies, ice creams, sauces & chocolate recipes.

Raw 'Hot' Chocolate

Add 1 tblespn raw cacao powder to a large cup & mix to a runny paste with cold water

Fill the cup with hot water

Add a large knob of raw cacao butter

Sweeten to taste with agave or yacon syrup

Add a vanilla bean, ground or whole cinnamon, cloves to taste


Hempseed Oil - Pure Cold-Pressed Extra Virgin - Organic - Uncertified


We are pleased to offer the high quality culinary hemp seed oil, created from the finest locally harvested hemp.

Hempseed oil is a miracle of nature. Its unique properties offer fantastic nutritional, health and skin-care benefits...and good taste has never been so fabulous.

Rich, nutty and delicate in flavour, this oil contains the only naturally-occurring and perfectly balanced nutritional balance of Essential Fatty Acids, Omega 6 and Omega 3. Hempseed oil is just now coming on the market and supercedes all existing oils that have been used to obtain EFAs in the past (ie flax seed oil, evening primrose oil and borage oil) - what's more, it's the first delicious edible oil to accomplish this.

Hempseed oil is cold-pressed to ensure that key nutrients, enzymes and acids are not destroyed and health benefits are maximised.

A delicious full-flavoured salad, drizzling and dipping oil, hemega3™ hempseed oil is a fresh and very healthy alternative. hempseed oil is recommended as a base for salad dressings and pasta oils and it enhances the flavour of fish, seafood, meats and vegetables.

 The human body uses fatty acids from food for building tissues and for specialised functions such as the production of prostaglandins, localised tissue hormones. One major group of fatty acids is called essential fatty acids, which are polyunsaturated, and include two major groups, omega-3 and omega-6 fatty acids. They are called “essential” because the body cannot make them and thus, must obtain them from food sources.

Hemp seed oil is the only edible seed oil to contain over 80% polyunsaturated EFA's and boasts not only the optimum ratio of Omega 3 and Omega 6, but also GLA and SDA.

What is the 'optimum Omega ratio' all about?

Research data suggests that the optimum ratio of omega 6 to omega 3 for the ultimate human health ranges from 3:1 to 5:1. The World Health Organisation (Sweden/Japan) recognises this optimum ratio to be 3:1. Studies in western populations today show that a typical diet has a ratio range of 10:1 to 20:1 - see illustration >

It is likely that excess refined foods, dairy and a lack of whole foods have contributed to this lack of balance, and in turn, our failing health. Through adjusting our diet to allow more natural intake of these EFA's, we can improve our cellular health and maximise long-term vitality.

What about GLA and SDA Essential Fatty Acids?

Incorporating GLA and SDA into our diets helps our bodies assimilate fatty acids (ie the omegas). The edibility of hemp seed oil is particularly beneficial as an alternative to other GLA rich sources (ie sunflower or evening primrose oil). Adding GLA to the diet seems to lower risks of heart attacks because omega-3 fatty acids reduce the clotting tendency of the blood and improve cholesterol profiles. They also have a natural anti-inflammatory effect, making GLA and SDA useful for people with arthritis and autoimmune disorders

Health Benefits of Hemp Seed Oil

Essential fatty acids perform a major role in the human body, and we must obtain them from food sources to derive the health benefits as listed below:

Hormonal Balance

Hemp is the only edible seed containing GLA and magnesium-rich chlorophyll, both which are beneficial in helping with PMS conditions including breast tenderness, bloating, cramping and other discomforts.

Cardiovascular Tonic

Omega-3 oils have been shown in hundreds of studies to lower triglycerides and cholesterol levels - they are also effective in decreasing blood pressure, platelet stickiness and fibrinogen levels. Numerous studies have shown that the substitution of polyunsaturated fats for saturated fats can reduce the risk of sudden cardiac arrest and high blood cholosterol levels. Research has found that for every 1% increase in omega-3, there was a 5mm Hg decrease in systolic, diastolic and mean blood pressure. These EFA's, especially GLA, have also been found beneficial in both treating and offering protection against various cancers.

Inflammation + Allergies

Omega-3 helps produce PG3 (prostaglandin 3 series), the anti-inflammatory chemicals that work as local hormones in the human body. Numerous studies show that EFAs have positive results in the treatment of many chronic diseases including eczema, itchy skin, acne, psoriasis, lupus and ulcerative colitis.


Key fatty acids found in hemp seed oil provide long-term support and maintenance of arthritic conditions, including rheumatoid athritis.

Metabolism + Nerve Function

The omega-3 fatty acids help nerve cells communicate with each other, which is an essential step in maintaining good mental health. EFAs have been shown to work with oxygen and enhance electron transport, key activities in energy output within the cell as well as enhance nerve cell insulation.

Skin Health

Hemp seed oil provides EFAs necessary for maintaining health and flexible skin cell membranes as well as exerting anti-viral, anti-fungal and anti-bacterial properties.


EFAs enhance immune function, speed up the rate of immune reactions, help to re-establish population control over intestinal bacteria and improve cellular energy for removing waster materials.

Physical Performance

Omega-3 fatty acids help support the cardiovascular system during exercise and also reduce the negative effect of intense exercise on the immune system.

The hemp is grown organically & processed without chemicals & under 45 degrees Celsius. Organic certification will be applied for at some time in the future.

We now have two blends of hemp oil available:

Mild - very sweet & mild


Tasty - This oil has a stronger nuttier flavour.

Raw Success


By Matt Monarch

The Key to 100% Raw Vegan Longevity

Have you been reluctant to eat 100% raw because you are afraid of doing it wrong?

It is true that many long-term raw vegans suffer from deficiencies, health and dental complications. Most Raw Pioneers are dying between the ages of 80 and 93. If the raw diet is so amazing, why aren't we living decades longer than cooked food eaters?

Raw Success is the key to longevity on a 100% raw vegan diet. With information that has never before been introduced, these new concepts mark a turning point for the raw lifestyle!

# Understand how to succeed with a 100% raw food lifestyle
# Find your Optimal Raw Diet: not too extreme, not too lax – just right for you
# Protect yourself from the detrimental effects of the environment

The information revealed in Raw Success will open your eyes wide to the truth.

It is my intention that this book serves as a complete guide to your Raw Success. Thus, for those just beginning, I have included the popular article, How to Go Raw, which outlines steps for transitioning to a raw lifestyle. My hope is that these pages add years of vital living for the person new to raw, as well as for the Raw Food Pioneers that have been on this journey for many decades.

About the Authour

Matt Monarch is a 100% Raw; his diet consists of only raw vegetables, fruits, nuts, and seeds.

After five years of eating a 100% raw food diet, Matt was inspired to write a book called Raw Spirit. He wanted to share information that he thought needed to be out there. Currently, Matt lives in Ojai, California.  

Raw Spirit


By Matt Monarch

What the Raw Food Advocates Don't Preach

When I first read about becoming a Raw Foodist, I couldn’t wait to start. And I didn’t. Overnight I abandoned my bachelor’s diet of burgers, Subways, chicken patties, and burritos for raw vegetables, fruits, nuts, and seeds. I couldn’t wait to experience increased energy, glowing physical perfection, and a longer healthier life.

After I took the big leap, many unexpected changes started happening; things I hadn’t read about like the negative physical side effects and the incredible spiritual dimension of being Raw. Within these pages are details that raw food advocates don’t preach and have not written about. In honest detail, Raw Spirit prepares you for the world you could be walking into if you choose to become Raw, or if you are already.

The second half of Raw Spirit is an extensive interview with Dr. Fred Bisci, PhD, 40 year raw food pioneer, and Master Nutritionist. Included is Dr. Bisci’s Intermediate Healing Diet, a protocol similar to what he gives clients who want to heal from dis-ease. Although I feel 100% Raw is the optimal diet for the human body if done correctly, it may not be for you. This intermediate diet, containing some cooked foods, can be adopted as your daily diet for health and healing; or it can be used to transition safely and easily to your new Raw Lifestyle.

Raw Spirit has much to offer:

Those who want to heal through diet;
Those who want to stay Raw, but keep falling back into cooked food;
Those who are Raw and may run into future problems;
Those who are Raw and feeling confused and rejected;
Those looking into Raw. What they can expect.

Table of Contents

Forward, by Paul Nison

Part I - Raw Spirit

I Belong On Another Planet
Physical Changes
How do I do the Raw Diet Right?!?
Too Much Fruit
This Too Shall Pass
Dreaming About Food
Over Eating
Eating Disorders
Medical Drugs, Recreational Drugs, Cigarettes, and Alcohol
Systematically Under Eating
Late Night Snack
Dangers in the Long Run
Eat Nuts
Spiritual Rebirth
Sex and the Raw Diet
My Diet

Part II

Interview with Dr. Fred Bisci

Here are the questions that Dr. Fred Bisci answers in this book, Raw Spirit.

Not many people understand what happens to their body on a cellular level when they improve their diet. Do you feel that understanding this concept would result in much better health amongst the Raw Food community?

Can you talk a little about how someone can become cleaner on a cellular level?

Why is it bad to go back and forth from a Raw Food Diet to a cooked food diet?

Why is it necessary to leave something out of our diet completely if we want to heal? Why can't we cheat just a little bit every once in a while?

What is the order of food groups that one should leave out of their diet from first to last?

I mention in this book that a raw food eater is more sensitive to polluted air than a cooked food eater. Do you feel your health is suffering because you are a Raw Foodist living in NY air pollution?

Why do you think Dr. Norman Walker lived to be such an old age?

What kinds of problems can someone run into who eats too much fruit?

How much fruit is too much?

You have mentioned that long term raw food eaters can run into problems if given pharmaceutical or intravenous drugs. Why is this?

You have been on a raw diet for over four decades. Have you ever encountered a problem with medical drugs?

Do you feel that raw food eaters should be raising their newborn babies Raw?

I don't know anyone that is a bigger animal lover then you. How do you recommend someone raise his or her pet?

How do you feel about the use of alcohol?

How do you feel about the use of marijuana?

Do you feel that colonics are important?

Do you feel that one needs to do colonics to be successful on a raw food diet?

I have talked to you about how I have had gas and waste problems ever since I became Raw. Is this normal?

Even when I am eating really well, feeling emotionally okay, and have been eliminating fine, inevitably after two weeks, gas and waste build up in my system and I need to do a colonic.

I do colonics a couple times per month. Is it bad to do it this many times?

Is it possible to do too many colonics?

How do you feel about Bernard Jensen's psyllium and bentonite cleanse?

After I did the psyllium bentonite cleanse I started to experience the energy fields that I mention in this book for the first time. Can you comment on that?

How do you feel about the aluminum content in bentonite clay, one of the major ingredients of Bernard Jensen's cleanse?

Do you think this Bernard Jensen's cleanse would drastically improve someone's health and level of cleanliness?

When I was eating cooked foods, I ate everything and anything and never had any noticeable digestive problems. Why, now that I'm Raw, must I contend with annoying digestive upsets (gas) whenever I eat bad food combinations?

Some people say that you shouldn't mix too many types of fats at one meal. How do you feel about that?

What are your thoughts on Hyperbaric Medicine?

Why do you feel that raw food eaters seem to be dying at the same age as cooked food eaters?

Why are those that have been eating a raw diet for many decades at more risk of running into serious complications compared to others?

Why are eating nuts so important for a raw food eater in the long run?

You have been on a Raw Diet for 40 years. It would be very hard for you to go back to eating foods that are not raw. If you could do it all over again, would you add any other foods into your diet?

How about adding raw goat's milk or raw cheese to your diet?

How old do you think someone could live in this day and age if they committed to an optimal Raw Diet?

Do you feel that eating once a day is a big key for longevity?

Do you feel that systematically under eating is a big key in longevity?

Do you feel that exercise is key to longevity?

Do you think that drinking vegetable juice is necessary to succeed on a Raw Diet?

Does the body of a raw food eater handle stress better?

Do you believe that Breatharianism is possible?

Do you feel that supplements are necessary for a raw food eater?

I have heard you say that many spiritual things happen to the person that becomes a 100% raw food eater. Can you talk about any of those spiritual experiences?

What has a Raw Diet done to your brain (memory)?

Do you feel that men should conserve their sperm?

Can someone eliminate all of his or her Sexual Transmitted Diseasess (STD's) on a raw food diet?

Is a raw food diet the best way to deal with degenerative diseases?

What is your diet like? How many times a day do you normally eat?

About the Authour

Matt Monarch is a 100% Raw; his diet consists of only raw vegetables, fruits, nuts, and seeds.

After five years of eating a 100% raw food diet, Matt was inspired to write a book called Raw Spirit. He wanted to share information that he thought needed to be out there. Currently, Matt lives in Ojai, California.

Nopal Powder - Organic: 1kg

Sorry - out of stock

Nopal Powder - Organic: 500g

Sorry - out of stock

Caigua Powder - Organic


Caigua Powder - Organic

Caigua (Cyclanthera pedata) is native to Peru and is also called the wild cucumber. The fruit is long, curved and soft, with a pointed tip, 10 to 20 cm long. The surface is irregular with longitudinal striations and soft, curved spines, and the color varies from light to dark green. It is usually eaten as vegetable in salads. In case of disease or/and obesity it can be eaten as juice extract during a fast. It is also effective as dehydrated powder. It has various traditional medicinal usages, mainly to:

    * Control cholesterol
    * Reduce obesity
    * Control high blood pressure
    * Regulates the metabolism of lipids and sugar in the blood stream, decreasing cholesterol

Caigua Powder

Caigua reduces blood cholesterol levels, especially light cholesterol (LDL) that is accumulated in arteries as lipoprotein components which are determinative agents on arteriosclerosis processes. It is doubly beneficial since it reduces LDL cholesterol (known as the bad type), while it has been shown in various clinical studies that it increases the HDL cholesterol (known as the good type). This double effect makes caigua an ideal compound for helping to control more adequate levels of blood cholesterol.

It has been said it is the most natural and the most potent fat absorber and taken together with Hercampuri, it is consumed to rejuvenate & reduce cellulite.

Pharmacological Information

The unicentric, randomized, parallel and double blind test carried out in the Cayetano Heredia University in post-menopausal women showed reduction in cholesterol levels with a dosage of 1800 mg of micro-pulverized caigua daily. Hypercholesterol was reduced from 75% to 12.5%. It was shown that the levels of the LDL cholesterol decreased, while that of HDL cholesterol increased.

Another study realized by the same University in 60 adults for a period of 12 weeks registered the reduction of LDL cholesterol by 23% and increase of HDL cholesterol by 42% in the group treated with 6 capsules daily. In the cases of hypercholesterolaemia, treatment with 6 capsules daily normalized the levels of seric cholesterol in 82% of the cases.

A preclinical study showed a decrease in cholesterol levels from the 332.4 in the control group to 128.4 in the group treated with freeze-dried caigua at a dosage of 40mg/100g of diet for a period of 8 weeks. Results from clinical studies on adult male and females in Peru suggest that dehydrated Caigua resulted in an adequate treatment for cases of hyper-cholesterolemia and/or hypertriglyceridemia.

A preclinical study compared the anti-inflammatory effect of caigua, administered intra-peritoneum, with that of ibuprofin, showing an anti-inflammatory effect of 57% in the case of caigua at the maximum dosage investigated, as compared with 35.7%in the case of ibuprofin. The effect was shown to be dosage dependent. A similar study using oral administration showed a more moderate effect with respect to the percentage inhibition of inflammation, but always dosage dependent.

Toxicological Information

Adverse Reactions: Caigua is considered to be non-toxic and has no reported adverse reactions or Interactions with other substances.

Precautions: Do not take during pregnancy.

Conditions for storage: Keep dry & out of direct light.


Ripe fruit contains: peptin, galacturonic acid, dihydroxitriptamine, pierine, resins, minerals (phosphorus), vitamins (thiamine, vit. C), lipoproteins and steroidal compound (systosterol and 3 beta D glucoside) with hypoglicaemic and antilipemic (against cholesterol LDL) action, low density lipoproteins.

Unripe fruit contains: luteoline, diosgenine (basis of production of sex hormones, anti-inflammatory and anabolizants), stigmasterol, stigmadicine.

Caigua Powder - Organic: 1kg

Sorry - out of stock. Please email us to be informed when caigus comes back into stock by clicking here: caigua@purewellbeing.com

Caigua Powder - Organic: 500g

Sorry - out of stock. Please email us to be informed when caigus comes back into stock by clicking here: caigua@purewellbeing.com

Nopal Powder - Organic: 250g

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Vanilla Beans - Organic: 100g in glass bottle


Vanilla Beans - Organic: 50g in glass bottle


Vanilla Beans - Organic: 25g in glass bottle


Cashew Nuts - Truly Raw from Bali


Cashew Tree

Cashew Nut
















We source these delicious raw cashews from a small-scale growers' co-operative in Bali who have developed both ecological sustainability in the dry north east of Bali and economic viability from these delicious cashews.

Our cashews are hand picked from organically certified trees and are “cracked” open with traditional knives and hand-polished to remove the “kulit ari”, a thin skin protecting the kernel. The result is a truly raw cashew kernel so incredibly sweet, soft and white that you simply won’t believe your tastebuds!

Following this traditional process of hand-processing cashews is a labour of love that has nearly disappeared around the globe.

Traditional producers on average can only prepare 2 kilos of raw kernels daily! But the difference between raw and conventionally processed cashews is unmistakable.

By buying these cashews & reinvigorating the market you assist the growers keep the high value work of processing “on-farm” and greatly increase the compensation that they receive for their efforts.

More profit for growers means greater pride of product and more focus on the maintenance, harvest and post-harvest handling of these wonderful nuts…

Experience the difference in taste and quality…You’ll never look for another cashew!

Delicious new season's whole & split cashews are in stock now

Cashew Nuts - Truly Raw, Organic & Whole - Raw Planet: 1kg

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 Delicious new season's whole cashews are in stock now.

Cashew Nuts - Truly Raw, Organic & Whole - Raw Planet: 500g

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 Delicious new season's whole cashews are in stock now

Replacement Filter Cartridge for Sprite Shower Filter


Rated for 70,000 litres

Sprite High Output Chlorine & Fluoride Reducing Shower Filter - Chrome


World's best seller, holder of 14 patents, the Sprite Shower Filter combines patented high strength construction with an exclusive patented filtration media which is extremely effective when using hot water. The high output Sprite Shower Filter removes chlorine for over one year - 70,000 litres (15,000 gallons) & replacement cartridge are easy to fit.

The world's most popular shower filter, New chrome covered solid brass design with lifetime warranty.

Chlorine is universally used to disinfect water, killing bacteria and other micro organisms.

But once it arrives in your home, chlorine can negatively affect your family's long term health, comfort, and even personal appearance.  Sprite Shower Filters with patented Chlorgon non-carbon media- outperforms other filters for chlorine removal in hot shower conditions.  The world leader in shower filtration technology for 15 years, Sprite has earned more than 18 U.S. and international patents.

For Softer Hair and Smoother Skin

Millions own water filters to remove chlorine from drinking water.  But 50% of chlorine exposures occurs in the shower.  Unfiltered shower water can double their exposure to chlorine by absorption through the skin and by inhalation of chlorine vapours.  Sprite filters chlorine for softer hair and smoother skin.  Now you can fight brittle hair, dry skin and dandruff - where health and beauty begin - right in your shower.

Breathe easier with Sprite

Chlorine vaporizes in hot shower water and, when inhaled into the lungs, is transferred into the blood stream.  Scientific studies have linked chlorinated water to potentially harmful by-products that can, over time, contribute to such health-threatening conditions as cancer of the bladder, liver, stomach and colon.   Heart disease, high blood pressure and allergies have also been linked with chlorine.  Sprite Shower Filtration helps reduce these risks- so you can breathe easier.

Only Sprite's Shower Filters combines patented high strength construction with an exclusive patented filtration media...
Chlorgon™ - the only non-carbon filtering media to remove:

    * Free Chlorine (CI-)
    * Combined Chlorine (Sodium Hypochlorite)
    * Lead (Trace amounts)
    * Hydrogen Sulfide (rotten egg smell)
    * Iron oxide (rust water)
    * Dirt, sediment
    * Odors
    * Plus, its pH balanced

The High Output Shower Filter Cartridge:

Removes chlorine for one year or 15,000 gallons.  Then, just replace the cartridge and be set for another year or 15,000 gallons.  Lasts ten times longer than other filters.

Many shower filters do not have a replacement cartridge and must be thrown away usually within a year.  This one comes with a lifetime guarantee for the solid brass chromed filter casing.

Shower Filter Features

    * Easy Installation
    * Removes 100% of chlorine 
    * High Capacity Filter
    * Ultra-High Strength Housing
    * Cartridge Life Rating: 1 year
    * Fits all showers with 1/2" pipe thread connections
    * Has reversible replaceable cartridge with 1 yr life
    * Size: Diameter - 3.5 " - Length 4.25"

This high performance shower filter combines easy operation and maintenance with the ultimate in structural integrity and over-all reliability. This is the strongest replaceable shower filter available on the market today.

Cinnamon Sticks: Organic


Cinnamon: The Amazing Spice That Can Help Support Healthy Blood Sugar Levels, Blood Lipids, and Blood Pressure

Cinnamon has been used for thousands of years as a spice and medicine. It’s mentioned in the Bible as an ingredient in the oils used to anoint Moses, and as a token of friendship. Mourners burned cinnamon on funeral pyres in ancient Rome in order to cover up the smell of burning flesh.

In ancient Egypt, cinnamon was used as a medicine and an embalming agent, and at times it was even considered more precious than gold. It was also popular in China, and is mentioned in one of the earliest books on Chinese botanical medicine. 1

Today cinnamon is widely used in Ayurvedic medicine (traditional Indian medicine) to treat diabetes in India. And recently Richard Anderson and his team at the US Department of Agriculture’s Human Nutrition Research Center in Beltsville, Maryland, discovered the scientific evidence that demonstrates how cinnamon serves as an important antioxidant, and is beneficial in the prevention and control of glucose intolerance and diabetes. 2

In a recent study, people reduced their blood sugar levels by as much as 29 percent in just 40 days. That's with NO drugs, NO diet changes—just plain old cinnamon!

How does cinnamon work?

Data from the Agricultural Research Unit in Maryland was first published in the New Scientist in August 2000. The researchers found that cinnamon triggered the ability of fat cells in diabetic individuals to respond to insulin, and it also enhanced the removal of glucose.

Cinnamon contains a water-soluble polyphenol compound called MHCP (methylhydroxy chalcone polymer), which is partly responsible for its health benefits. In unpublished test tube experiments, researchers found that MHCP mimics insulin, activates its receptor, and works synergistically with insulin in cells. When mice were given MHCP, their glucose levels fell dramatically. 3

Then, to see how it would work on humans, Alam Khan, who was a postdoctoral fellow in Anderson’s lab, organized a study in Pakistan. Volunteers with type II diabetes were given one, three, or six grams of cinnamon powder a day in capsules after meals.

All responded within weeks, with blood sugar levels that were on average 20% lower than a control group. Some even achieved normal blood sugar levels. Blood sugar started creeping up again after the diabetics stopped taking cinnamon.

“The researchers found that cinnamon triggered the ability of fat cells in diabetic individuals to respond to insulin, and it also enhanced the removal of glucose.”

Cinnamon has additional benefits. It also lowered blood levels of fats and “bad” cholesterol, which are also partly controlled by insulin. And in test tube experiments, it neutralized free radicals which are elevated in diabetics. 4

Active ingredients

Anderson’s team found that cinnamon contains antioxidants called polyphenols that boost levels of three key proteins. Those proteins are important in insulin signaling, glucose transport, and inflammatory response.    In another study, the scientists investigated cinnamon’s chemistry and found that proanthocyanidin—a type of polyphenol—may have insulin-like properties. 2

“The researchers concluded that cinnamon might be a valuable candidate for a new anti-diabetic drug. 5

Additionally, a group at the University of Calgary, Canada, found that phenolic acids, which are a major component of cinnamon extract, lowers blood glucose levels by enhancing glucose transport. The researchers concluded that cinnamon might be a valuable candidate for a new anti-diabetic drug. 5

Scientific studies:


Insulin resistance—also called Syndrome X—is a silent condition that increases the chances of developing diabetes and heart disease. After you eat, the food is broken down into glucose, the simple sugar that is the main source of energy for the body’s cells. But your cells cannot use glucose without insulin, a hormone produced by the pancreas, which directs cells to remove excess glucose from the bloodstream. Insulin helps the cells take in glucose and convert it to energy. When the pancreas does not make enough insulin or the body is unable to use the insulin that is present, the cells can’t use glucose. Excess glucose builds up in the bloodstream, setting the stage for diabetes.

Diabetes can go undetected for up to 40 years, or until serious complications begin to surface and the pancreas just can’t keep up with the demand for insulin.  Some people produce two, three, or four times the normal amount of insulin.  Yet, because the cells have lost their sensitivity to the hormone, they require even more of it to maintain normal glucose levels. The end result is often type II diabetes.

Type II diabetes kills 100 million people prematurely each year. In patients with the condition, fat and muscle cells gradually lose their ability to respond to insulin. As a result, glucose builds up in the blood, causing symptoms such as fatigue, weight loss, blurred vision and neuropathy (resulting in numbness in extremities), and circulatory problems.

The good news is that cinnamon extract dramatically helps to reduce risk of insulin resistance and type II diabetes.

In addition to the studies already mentioned, other recent studies found that:

  • Cinnamaldehyde, a fat soluble cinnamon compound, decreased blood glucose levels and total cholesterol and triglyceride levels in diabetic laboratory animals. 6

  • Cinnamon bark extract improved glucose metabolism in animals that were fed fructose. 7

  • Cinnamon extract given at different doses to diabetic animal models for six weeks had a regulatory role in blood glucose level and lipids, and it may have also exerted a blood glucose-suppressing effect by improving insulin sensitivity or slowing absorption of carbohydrates in the small intestine. 8


In an evaluation of the antibacterial activity of 21 plant essential oils against six bacterial species, cinnamon came out on top. The selected essential oils were screened against six bacteria: Escherichia coli, Klebsiella pneumoniae, Pseudomonas aeruginosa, Proteus vulgaris, Bacillus subtilis, and Staphylococcus aureus. Cinnamon oil was found to inhibit all of them, even at low concentrations, and was determined to be a good source of antibacterial agents. 9

  • When cinnamon extract was tested against a resistant Candida species in five patients with HIV infection and oral candidiasis, three of the five patients exhibited improvement of their Candida infection. 10

  • A recent Chinese study of cinnamon extracts found they were effective in inhibiting the growth of various bacteria including: Staphylococcus aureus, E. coli, Enterobacter aerogenes, Proteus vulgaris, Pseudomonas aeruginosa, Vibrio cholerae, Vibrio parahaemolyticus and Samonella typhymurium, and fungi including yeasts (four species of Candida, C. albicans, C. tropicalis, C. glabrata, and C. krusei), and molds. 11


As an anti-inflammatory agent, cinnamon may be useful in preventing or mitigating arthritis as well as cardiovascular disease. And as scientists increasingly understand the relationship between inflammation and insulin function in Alzheimer’s (causing some to refer to the neurodegenerative disease as “type 3 diabetes”), cinnamon’s ability to block inflammation and enhance insulin function may make it useful in combating that disease as well. 12

“As an anti-inflammatory agent, cinnamon may be useful
in preventing or mitigating arthritis as well as
cardiovascular disease.”

Helps regulate blood pressure

Many nutrients and nutraceuticals—including cinnamon extract—that enhance insulin sensitivity and/or reduce circulating insulin concentrations are capable of lowering blood pressure. When cinnamon was added to the diets of laboratory animals that included sucrose for 3-4 weeks, their blood pressure was reduced to the same levels as the animals that ate a non-sucrose diet. 13


Cinnamon is found in household spice racks around the world, and you’ve probably enjoyed its flavoring all your life. Now, thanks to scientific research and the nutritional supplement industry, you can also reap its full spectrum of health benefits in the form of an easy to take daily supplement that provides a concentrated form of cinnamon’s water-soluble and fat-soluble phytochemicals.

Serving Suggestions:

We hand grind cinnamon using our Porkert LSA Oily Seed & Nut Grinder.  Sprinkle some cinnamon on your herb teas, smoothies, cereal, desserts, hot chocolate, fruit salads, sliced apples.

We use this cinnamon in our
Buckola - raw organic sprouted buckwheat cereal.



  1. Corn, Charles. The Scents of Eden: A Narrative of the Spice Trade (New York: Kodansha International, 1998), p. 202.

  2. Anderson RA, Broadhurst CL, Polansky MM, Schmidt WF, Khan A, Flanagan VP, Schoene NW, Graves DJ. Isolation and characterization of polyphenol type-A polymers from cinnamon with insulin-like biological activity. J Agric Food Chem. 2004 Jan 14;52(1):65-70.

  3. Cinnamon spice produces healthier blood, Nov. 24, 2003, Newscientist.com.

  4. Khan A, Safdar M, Ali Khan MM, Khattak KN, Anderson RA. Cinnamon improves glucose and lipids of people with type 2 diabetes. Diabetes Care. 2003 Dec;26(12):3215-8.

  5. Kim W, Khil LY, Clark R, Bok SH, Kim EE, Lee S, Jun HS, Yoon JW. Naphthalenemethyl ester derivative of dihydroxyhydrocinnamic acid, a component of cinnamon, increases glucose disposal by enhancing translocation of glucose transporter 4. Diabetologia. 2006 Oct;49(10):2437-48. Epub 2006 Aug 9.

  6. Subash Babu P, Prabuseenivasan S, Ignacimuthu S. Cinnamaldehyde-A potential antidiabetic agent. Phytomedicine. 2007 Jan;14(1):15-22. Epub 2006 Nov 30.

  7. Kannappan S, Jayaraman T, Rajasekar P, Ravichandran MK, Anuradha CV. Cinnamon bark extract improves glucose metabolism and lipid profile in the fructose-fed rat. Singapore Med J. 2006 Oct;47(10):858-63.

  8. Kim SH, Hyun SH, Choung SY. Anti-diabetic effect of cinnamon extract on blood glucose in db/db mice. J Ethnopharmacol. 2006 Mar 8;104(1-2):119-23. Epub 2005 Oct 5.

  9. Prabuseenivasan S, Jayakumar M, Ignacimuthu S. In vitro antibacterial activity of some plant essential oils. BMC Complement Altern Med. 2006 Nov 30;6:39.

  10. Quale JM, Landman D, Zaman MM, Burney S, Sathe SS. In vitro activity of Cinnamomum zeylanicum against azole resistant and sensitive Candida species and a pilot study of cinnamon for oral candidiasis. Am J Chin Med. 1996;24(2):1039.

  11. Ooi LS, Li Y, Kam SL, Wang H, Wong EY, Ooi VE. Antimicrobial activities of cinnamon oil and cinnamaldehyde from the Chinese medicinal herb Cinnamomum cassia Blume. Am J Chin Med. 2006;34(3):511-22.

  12. McCarty MF Toward prevention of Alzheimers disease--potential nutraceutical strategies for suppressing the production of amyloid beta peptides. Med Hypotheses. 2006;67(4):682-97. Epub 2006 Jul 7.

  13. Preuss HG, Echard B, Polansky MM, Anderson R. Whole cinnamon and aqueous extracts ameliorate sucrose-induced blood pressure elevations in spontaneously hypertensive rats. J Am Coll Nutr. 2006 Apr;25(2):144-50.

Yacon Syrup - Raw Planet - Organic - in glass bottle







Certified Organic Yacón Syrup & Powder - A delicious healthy raw low GI vegan sweetener

The yacón is a distant relative of the sunflower with edible tubers & leaves. It grows in the warm, temperate Andean valleys at elevations below 3,500 m. It's delicious edible tubers, which are sweet and low in calories, hold a variety of benefits. It has a mild sweet flavour and an unusual moist, crunchy texture slightly reminiscent of fresh-picked apple, pineapple and watermelon.

The unique market potential for yacon is as a dietetic fiber due to its unique carbohydrate composition. Most other roots and tubers store carbohydrates as starch – a polymer of glucose; yacon stores carbohydrate as fructooligosacaride (FOS) – a polymer composed mainly of fructose.

Dried yacon root powder contains 50-70% (dry basis) FOS and low proportion of simple sugars (e.g., glucose, fructose and sucrose). The human body has no enzyme to hydrolyze FOS, so it passes through the digestive tract unmetabolized, providing few calories, a marketing strength for dieters and diabetics. Yacon also acts as a prebiotic. The undigested portion of yacon serves as food for “friendly” bacteria, such as Bifidobacteria and Lactobacillus species, in the colon. Clinical studies have shown that administering inulin can increase the number of these friendly bacteria in the colon which in turn enhances our immune system while simultaneously reducing the population of harmful & bacteria  & suppresses putrefactive pathogens such as Candida albicans. Yacon helps the intestines to function efficiently and eliminate toxins and waste products from the body.

Other benefits noted with FOS supplementation include increased production of beneficial short-chain fatty acids such as butyrate, increased absorption of calcium and magnesium, and improved elimination of toxic compounds. Preclinical studies indicate an increase in bone density after consumption of FOS. In addition, the beneficial effects of FOS on the presence of Bifidobacteria suggest an improved absorption of vitamins, such as the B complexes.

Yacón tuber provides an excellent balance of 20 essential amino acids. It has one of the highest levels of potassium found in any plant, and high levels of calcium, magnesium, iron, and phosphorus.

Yacón is a useful sweet food for diabetics.

Yacon is a useful food for managing weight control and obesity. It provides few calories 15-20Kcal/100g, whereas bread typically contains around 50Kcal/100g.

Yacon has proven useful in preventing & treating the following conditions:

    *  Acne
    *  Colon disease
    *  Constipation
    *   Diabetes
    *  Low immune system
    *  Poor Gastrointestinal health
    *  Obesity
    *  Osteoporosis

Yacon syrup, pressed from the tuber, has a sweet flavor, and is used as a delicious vegan, raw, low GI sweetener and prebiotic with few calories.

The taste is very rich and somewhat similar to caramel, molasses & maple syrup combined.  A little goes a very long way. Yummy!

Nutrition Information: Serving Size 10g


Per Serve

Per 100g













   - sugars






Purple Corn Extract Powder - Loving Earth - Organic - 100g

purple corn extract powder
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Purple Corn Extract Powder - Loving Earth - Organic - 50g

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Purple Corn Extract Powder - Loving Earth - Organic - 25g

purple corn extract powder
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Purple Corn


Purple corn, a variety of Zea mays, is an Andean crop from low valleys locally called maiz morado. Grown in South America and in particular Peru for thousands of years, it is cultivated in the coast, as well as in lands almost ten thousand feet high. There are different varieties of purple corn, and all of them originated from an ancestral line called “Kculli”, still cultivated in Peru. The Kculli line is very old, and ancient objects in the shape of these particular ears of corn have been found in archeological sites at least 2,500 years old in places in the central coast, as well as among the ceramics of the “Mochica” culture.  This purple corn has been extensively used as a staple food and a natural colouring dye. There are very few purple plants to be found in nature, and thus if you are to eat a true rainbow diet, this purple corn extract is a helpful and tasty addition.

Purple corn is one of nature’s richest sources of at least six different anthocyanin antioxidants - containing even more than blueberries. Purple corn also contains substantial amounts of phenolics, among other phytochemicals. Its main colourant is cianidin-3-b-glucosa. 

Recently, anthocyanins have been studied and reported to have antimutagenic, antimicrobial and anticarcinogenic properties.

Anthocyanins are a type of complex flavonoid that produce blue, purple or red colors. Anthocyanins encourage connective tissue regeneration and are anti-inflammatory. They promote blood flow and reduce cholesterol, in addition to being antioxidants. Anthocyanins seem to stabilize and protect capillaries from oxidative damage and have been shown to stabilize connective tissue, promote collagen formation, improve microcirculation and help protect blood vessels from oxidative damage.

People of the Andes make a refreshing drink from purple corn called "chicha morada" which is now recognized as a nutritive powerhouse due to its phenolic content. Phenolics are known to have many bioactive and functional properties. Research shows that crops with the highest total phenolic and anthocyanin content also have the highest antioxidant activity.

Purple Corn has higher antioxidant capacity and antiradical kinetics than blueberries and higher or similar anthocyanin and phenolic contents.

Purple Corn Flour

Purple corn flour is made from simply grinding the kernels of the corn into a flour. In Peru the flour is called Harina de Maiz and is used like wheat flour is used here - that is for just about everything.

Purple Corn Extract

The purple corn extract is created by juicing the purple corn then slowly, at low temperatures, evaporating off the liquid in the juice until this pure powder remains.

This product tastes like the essence of corn (a faint sweetness with a subtle hint of American whiskey with no alcohol). Purple corn extract is a wonderful addition to smoothies, cacao/chocolate parties, cacao/chocolate drinks, alchemical raw-food recipes, and dressings.

Once open, please refrigerate. One level teaspoon (approximately 1 gram) per day per person is a good dose of purple corn extract. A little goes a long way with this rare & powerful product.

Nutrition Information

Serving Size 1g


Per Serve

Per 100g










   - saturated






   - sugars






Purple Corn Flour - Loving Earth - Organic - 1kg

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Purple Corn Flour - Loving Earth - Organic - 500g

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Purple Corn Flour - Loving Earth - Organic - 250g

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Nopal Cactus (Opunita Ficus Indica) has been used as a medicinal food for thousands of years by the Indigenous people of Mexico. Our organic nopal powder is grown by an indigenous grower association in the Sierra Madres in the state of Morelos, Mexico. It's unique phytochemical, vitamin and mineral profile make it highly nutritious and extremely beneficial for maintaining the bodies systems in optimal condition i.e. supports pancreatic, insulin and blood sugar functions; lower cholesterol function; enhanced bowel function/removal of bowel toxicity; immune system function; and the timed-release of nutrients.

Blood sugar regulation for Hypoglycemia and Diabetes

Nopal has been shown in studies* to stabilize and regulate blood sugar by increasing the bodies levels and sensitivity to insulin. It has an extremely low Glycemic Index (GI) of 7. This low GI score along with the fact that it is high in mucilaginous fibre means that it also assists the slow, gentle absorption of other foods, herbs and supplements taken with it into the blood stream. This also means that unhealthy foods, like high GI foods, will also be absorbed into the blood stream at a slower rate, giving the body more time to deal with the toxicity.

Weight Loss

Nopal is often used as a slimming supplement because of its high fibre content it absorbs water when eaten giving a gentle feeling of satiety. This along with the fact that it regulates the blood sugar levels, means that it may help to reduce carbohydrate cravings and to control the appetite. Nopal's vegetable protein helps the body pull fluids from the tissues back into the bloodstream thereby helping diminish cellulite and fluid retention.

Reduces Cholestorol levels

Nopal's amino acids, fiber and B3 (niacin) help prevent excess blood sugar conversions into fats, while reducing the total cholesterol, tri glyceride and LDL cholesterol levels by metabolizing fat and fatty acids. Other research studies on B3 (niacin) show its ability to convert LDL (bad) to HDL (good) forms of cholesterol and help decrease the risk of heart disease.

Colon Cleansing

Nopal contains both soluble and insoluble dietary fibers. The insoluble dietary fiber in Nopal, absorbs water and gently hastens food through the digestive track, contributing to regular bowel movements. In addition the presence of insoluble fibers in the colon help to dilute the concentration of potential carcinogens that may be present. Soluble fibers also contribute to regularity. Nopal is a gentle alternative to psyllium for those with a sensitivity or allergy to psyllium.

Helps reduce and eliminate Gastrointestinal disorders.

Nopal vegetable fibers and mucilage’s control excess gastric acid production and protect the Gastrointestinal mucus. This pH buffering and coating has been studied for the prevention of damages that may occur from ingesting spicy foods and aspirin etc.

Cat's Claw - Uña de Gato


Cat's Claw Powder & Tea - Wildcrafted

Save 20% on Cat's claw powder!

Cat's Claw (Uncaria tomentosa), locally called  Uña de Gato, is indigenous to the Amazon rainforest and other tropical areas of South and Central America. It is a vine with thorns that resemble at cat's claw. Extracts from the bark and roots of Cat's Claw have been used by the indigenous people for thousands of years to maintain health and vitality and in particular to treat immune and digestive disorders. Cat's Claw has long been used also as a homeopathic treatment for intestinal ailments. Uses include: Crohn's disease, gastric ulcers and tumors, parasites, colitis, gastritis, diverticulitis and leaky bowel syndrome.

The immuno-stimulant properties of Cat's Claw help the body fight off infections and protect against degenerative diseases. By stimulating the immune system, it can also improve response to viral and respiratory infections. It has also anti-inflammatory properties which counters bronchial oedema.
The active substances in Cat's Claw are alkaloids, tannins and several other phytochemicals. Some of the alkaloids have been proven to boost the immune system. Four of its alkaloids have been shown to have a pronounced enhancement effect on phagocytosis (the ability of the white blood cells and macrophages to attack, engulf and digest harmful micro-organisms, foreign matter, and debris). The major alkaloid rhynchophylline has anti-hypertensive effects and may reduce the risk of stroke and heart attack by lowering blood pressure, increasing circulation, reducing heart rate and controlling cholesterol.

World wide research done on this powerful herb has led scientists to patent many of the single chemicals found in it for use in healing cancer, arthritis, AIDS, and other diseases. However, traditional wisdom shows that using the whole plant can be far more powerful than any one isolated ingredient.

Side Effects and Cautions

* Few side effects have been reported for cat's claw when it is taken at recommended dosages. Though rare, side effects may include headaches, dizziness, and vomiting.
* Women who are pregnant or trying to become pregnant should avoid using cat's claw because of its past use for preventing and aborting pregnancy.
* Tell your health care providers about any complementary and alternative practices you use. Give them a full picture of what you do to manage your health. This will help ensure coordinated and safe care.

Cats Claw Powder - Loving Earth - Organic - 1kg


Save 20% on Cat's claw powder in February or until stocks run out

Cats Claw Powder - Loving Earth - Organic - 500g


Save 20% on Cat's claw powder!

Caigua Powder - Organic: 200g


Sorry - out of stock. Please email us to be informed when caigus comes back into stock by clicking here: caigua@purewellbeing.com


Cat's Claw Tea - Loving Earth - Organic - 250g


In stock now

Cats Claw Powder - Loving Earth - Organic - 250g


Save 20% on Cat's claw powder!

Footsies Foot Patches: Box of 4: Extra

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Footsies Foot Patches: Box of 4: Tranquillity

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Mesquite Meal - Wildcrafted


Algorroba (Prosopis juliflora) is a leguminous plant found in South America that was spread to arid zones around the world, including the southwestern U.S., where it is known as mesquite. Algorroba trees growing wild in desert areas of northern Peru are extremely well adapted to adverse weather and soil conditions. This particular characteristic of all Prosopis spp. makes them a suitable plant to fight desertification, and the extension of its cultivation is recommended to stop desertification in semiarid regions and to promote development of drylands.

Mesquite meal is a traditional Native American food used as a staple food for centuries by desert dwellers, this high protein meal contains good quantities of calcium, magnesium, potassium, iron and zinc, and is rich in the amino acid lysine as well. It has a sweet, rich, molasses-like flavor with a hint of caramel which blends well into smoothies or other drinks, especially those made with cacao and maca.

The pods have traditionally been dried and ground into flours or processed into a sweetener, sweet beverage, or fermented into an alcoholic beverage.  

About Mesquite and Diabetes:

Researchers report that mesquite is highly effective in balancing blood sugar. The natural sweetness in the pods comes from fructose. Fructose doesn't require insulin to be metabolised -- making it safe for diabetics. The high rate of dietary fibre, pods are 25% fibre, causes the nutrients in mesquite to be absorbed slowly preventing the spikes and valleys in blood sugar. With a low glycemic index of 25, mesquite requires a longer time to digest then many grains. The digestive time for mesquite is to 4 to 6 hours unlike wheat that digests in 1 to 2 hours. These factors result in a food that maintains a constant blood sugar for a sustained time and as a result prevents hunger. Here is a food that supports the diabetic's diet and helps maintain a healthy insulin system in those not affected with blood sugar problem.

Approximate Nutritional Value of 100g Mesquite Meal:

    *  Protein 16 g
    *  Fat 3.4 g
    *  Calories 380
    *  Fibre 36 g Minerals
    *  Barium 3.7 mg
    *  Boron 3.2 mg
    *  Calcium 520 mg
    *  Chromium 0.12 mg
    *  Cobalt 0.03 mg
    *  Copper 0.8 mg
    *   Iron 18 mg
    *   Magnesium 140 mg
    *   Manganese 2.3 mg
    *   Molybdenum 0.05 mg
    *   Phosphorus 215 mg
    *   Potassium 1712 mg
    *   Sodium 12 mg
    *   Sulfur 222 mg
    *   Zinc 3.0 mg

Mesquite Meal - Loving Earth - Wildcrafted - 1kg


Mesquite Meal - Loving Earth - Wildcrafted - 500g


Mesquite Meal - Loving Earth - Wildcrafted - 250g


Circulation Boosters


Health Self-Test Kits


Automatic Sprouters & Dehydrators


Blenders, Grinders & Saladacco (Spiralizer)


Air Ionisers & Shower Filters


Fresh Air Home & Car Air Purifier & Ioniser

Now Only
                             YOU SAVE $50.00!!!

     Powerful air cleansing for powerful pollution


The FRESH AIR Car Air Ionizer is a real "Lifesaver" making driving your car or van more pleasurable than ever.

You don't need to hit a tree to hurt yourself on the road. Today's high levels of Particulate and Volatile Organic Compounds in the air around major arteries means that by the end of the day, even with the best of air conditioning, you are ingesting high levels of pollutants.

With FRESH AIR's new Car Air system, you'll arrive happier, more clearminded and healthy.

  • Ultra Violet Light: Kills germs, viruses, fungi and bacteria
  • Photo-catalyst Filter: Breaks down poisonous fumes, e.g. formaldehyde, benzene, ammonia into CO2 and H2O and eliminates cigarette, smoke and other odors.
  • HEPA filter: Traps particles like allergens, pollen, dust, smoke, pet dander and etc.
  • Activated carbon filter: Absorbs smoke and odors
  • Negative oxygen ions: Improves the air quality by combining with dust or reacting with odor molecules.
  • Latest carbon brush technology rather than needles means at least two years continuous life without degradation of ionizing ability

There has never been a better unit with more comprehensive lifesaving features than this.

Airborne Bacteria

Bacteria grow in a wide variety of habitats and conditions. Much of our experience with bacteria involves disease, though some bacteria live on or in the human body and prevent disease. Bacterial parasites that cause disease are called pathogens. Some dramatic bacterial killers are Colera, Tuberculosis, and Legionnaires Disease.

Thousands of types of bacteria are been catalogued in the air in major city environments. These airborne bacteria include:

  • Escherichia coli
  • botulism-causing bacteria (bacterium Clostridium botulinum)
  • whooping cough bacteria (Bordetella pertussis)
  • pneumonia bacteria (Mycoplasma pneumoniae)
  • bronchitis bacteria (Chlamydia pneumoniae)
    meningitis bacteria (Haemophilus influenzae)
  • tuberculosis bacteria (Mycobacterium tuberculosis)
  • diphtheria bacteria (Corynebacteria diphtheria)
  • scarlet fever bacteria (Streptococcus pyogenes)
  • otitis media bacteria (Streptococcus pneumoniae)
  • anthrax bacteria (Bacillus anthracis)

Airborne Germs and Moulds

Many germs
and viruses
airborne - including:

  • chickenpox virus (Varicella zoster)
  • smallpox virus (Poxvirus variola)
  • pneumonia
  • mumps virus
  • measles
  • influenza
  • common cold

UV LIGHT is a popular method of destroying airborne bacteria and viruses.

Moulds and Spores

when inhaled even in small amounts may produce: 

  • allergens
  • irritants
  • sometimes toxins

that may cause reactions in humans.

Health problems may include:

  • respiratory nasal & sinus congestion
  • throat irritations
  • watery and red eyes

and may add to other existing health conditions.



  • people with colds rarely get fevers
  • flu is often accompanied by headaches
  • flu viruses can cause extreme exhaustion

10 to 20 percent of New Zealanders come down with the Influenza during each flu season, which is typically late autumn and winter. The flu and its complications can be life-threatening for elderly people, newborn babies, and people with certain chronic illnesses.

The viruses can pass through the air and enter your body through your nose or mouth. When a person with the flu sneezes, they can send germs as far as 20 feet away. Since influenza viruses can remain airborne for up to two hours, they are easily inhaled by another person. That’s why influenza infection spreads quickly.

You can spread influenza to others before your symptoms start and for another 3 to 4 days after your symptoms appear. The symptoms start very quickly and may include:

  • Headache
  • Chills
  • Dry cough
  • Body aches
  • Fever
  • Stuffy nose
  • Sore throat 

In The Home

New research shows that spending too much time inside the car can put your health at risk because of the in-car pollutants which can play havoc with your heart and respiratory system. The research published in American Journal of Respiratory and Critical Care Medicine points to the fact that  prolonged exposure to dirty air inside vehicles could trigger potentially dangerous changes in heart function.

In air conditioned cars you are trapping the worst quality of air inside the car and circulating the same polluted air again and again.

There is lot of evidence that environmental pollutants have an adverse effect on our well being. Long time exposure to these pollutants whether inside the car or outside reduces oxidant stress in the body which damages the lining of blood vessels ultimately contributing to heart diseases''.

In the study, the researchers monitored the heart rates of troopers of North Carolina State Highway Patrol Cars. Researchers say that troopers were in excellent health and appeared to be at low risk for heart or other health problems. But they found prolonged exposure to air pollution inside the troopers' vehicles prompted changes in the heart rate that could be hazardous on less healthy individuals.

According to the US EPA, the air inside your home may be up to 10 times more polluted than the air outside.

There are many sources of indoor air pollution in any home. These include:

  • central heating and cooling systems
  • tobacco products
  • building materials
  • furnishings
  • products for household cleaning and maintenance
  • humidification devices

Other sources, related to activities carried out in the home, release pollutants intermittently. These include smoking, solvents in cleaning and hobby activities, the use of paint strippers in redecorating activities, and the use of cleaning products and pesticides in house-keeping. High pollutant concentrations can remain in the air for long periods after some of these activities.

If too little outdoor air enters a home, pollutants can accumulate to levels that can pose health and comfort problems.

The FRESH AIR Car Ionizer is a real "Lifesaver
" installs in less than 5 minutes in the car. It comes with a cigar lighter power cord and velcro strips to secure it to the dash.

If you want to use it in the home or next to your computer it works perfectly with a 12V converter.

Filter Life: 
Filters last 6 months for the HEPA filter and 12 months for the photocatalytic filter. The charcoal filter may be renewed using a microwave. 

A handy filterlife chart allows you to record filter installation time.

Power Usage
It draws only 8 watts of power and so may be left on for long periods even if you are not travelling.

Two fan speeds:
30 cu.m/hr or 15 cu.m/hr

UV Lamp life approx. 20,000hrs

Negative ion Output: <= 4,500,000 ions/cc (measured at 10cm)

Size: Just 210 x 120 x 75

There are car air ionizers on the market in New Zealand with half of the features of this system and selling at around $700 and they don't even filter the air.

The FRESH AIR Car Air system is a real Lifesaver.  It filters the air and finally ionizes the cleansed flow. The result is a system far more effective than previously available. Like a Lifesaver, it's powerful, dependable and there when you need it most.

Why not invest in your own compact, super-efficient, 5-in-1 car and home air energy and filter system today?

Raw Foods: Buckola, Cashews, Flackers, Olives, Sea Veges: Karengo, Nori & Wakame


We aim to provide you with the freshest tastiest organic raw foods available:

List of Raw Foods:

Buckola - raw organic sprouted buckwheat cereal
Cashew Nuts - Really Raw
Flackers - raw organic flaxseed (brown linseed) crackers
Karengo fronds - sea vegetable
Nori sheets (Sushi Nori)- sea vegetable
Wakame strips - sea vegetable
Sun-dried Olives

Spirulina - Organic


Organic Spirulina

Spirulina, a blue-green algae, is the immortal descendent of the earth's original life form. Over 3.5 billion years ago, blue-green algae produced our oxygen atmosphere so life could evolve. Much later on, wild harvests of spirulina nourished peoples in Central America and Africa.

After decades of extensive research and testing, scientists and doctors worldwide are hailing spirulina as the greatest and most important nutritional discovery in history. This blue green algae offers the most powerful concentration of vitamins, minerals and other nutrients ever seen in any food, plant, grain or herb. Because of this high concentration of easily digestible nutrients, spirulina is preferred as a food supplement by athletes, dieters, convalescents, vegetarians, bodybuilders, health practitioners and people of all ages who are attentive to their health.

Medical research has shown that spirulina produces the following results:

Energy Enhancement & Anaemia
Spirulina markedly increases available energy - it is very rich in vitamin E and bio-chelated iron (for enriched blood/cellular oxygenation).

Spirulina normalises weight with effective natural appetite suppressants, by stimulating glandular functions (youth/sex hormones), increasing metabolism; and by satisfying the body's real biochemical needs by optimising nutrition.

Stress/PMT Relief
Spirulina is extremely effective for stress reduction and relief restoring and enhancing our normal biological control systems. It is the world's richest source of antioxidants and GLA (the active ingredient in Evening Primrose Oil).

Cholesterol Reduction
A recent medical study has shown that spirulina, taken regularly, has the ability to reduce blood cholesterol, triglyceride and LDL undesirable fat) levels in the blood.

Antibiotic, Anti-Fungal Effects
Spirulina inhibits the growth of bacteria, yeasts, and fungi.

Cancer suppressant
A recent study has shown that daily ingestion of a small amount of spirulina maintains or accelerates normal lymphocyte (immune control cell) function to prevent generation of malignancy, such as cancer, or to inhibit its growth or recurrence.

Wound healing
Studies have shown that spirulina in creams, ointments, and taken orally, accelerates wound healing, promotes skin metabolism and reduces scarring.

Extracts from spirulina have been shown to kill HIV - the virus associated with AIDS - in vitro.

Vitamin B12
The bioavailability of vitamin B12 in Spirulina is in dispute. Several biological assays have been used to test for the presence of vitamin B12. The most popular is the US Pharmacopeia method using the Lactobacillus leichmannii assay. Studies using this method have shown Spirulina to be a minimal source of bioavailable vitamin B12. However, this assay does not differentiate between true B12 (cobalamin) and similar compounds (corrinoids) that cannot be used in human metabolism. Cyanotech, a grower of spirulina, claims to have done a more recent assay, which has shown Spirulina to be a significant source of cobalamin. However the assay is not published for scientific review and so the existence of this assay is in doubt.

Spirulina is unsurpassed in its power to help enhance metabolism and normalise weight, makes you feel younger, stronger and sharper, give you a powerful sense of potency and aliveness, and a greater resistance to stress, tiredness and disease. Our spirulina is grown organically and spray dried at very low temperature so valuable nutrients are preserved

Our spirulina powder is certified organic by Naturland.

Naturland, Germany

The Organic Spirulina certification under Naturland, Germany is based on Naturland Organic Standards of January 2006 under 'Processing standards for the production of microalgae and microalgae products'.


Vitamins (per 100g)

Vitamin A activity from Beta carotene 283,333 IU
Vitamin A Activity (from other Carotenoids) 191,659 IU
Protein 65%
Vitamin E 38.5 IU
Fat 8%
Thiamin B1 5.5mg
Carbohydrate 15%
Riboflavin B2 4.6mg
Minerals 10%
Niacin B3 13.0mg
Pyridoxine B6 700.0mcg
Nucleic Acids  
Cyanocobalamin B12 200.0mcg
RNA 3.5%
Folic Acid 50.0mcg
DNA 1.0%
Biotin 5.0mcg
Pantothenic Acid 1.1mg
Inositol 90.0mg
Essential Amino Acids  
Bioflavonoids (Rutin) 80.0mg
Histidine 1.6%
Isoleucine 5.9%
Minerals (per 100g)  
Leucine 9.6%
Calcium 1,400mg
Lysine 4.9%
Phosphorus 910mg
Methionine 2.7%
Potassium 1,540mg
Phenylalanine 4.9%
Sodium 450mg
Threonine 5.7%
Iron 180mg
Tryptophan 2.0%
Magnesium 290mg
Valine 7.1%
Zinc 3.9mg
Non-Essential Amino Acids  
Copper 800mcg
Alanine 7.1%
Chromium 240mcg
Arginine 6.4%
Selenium 550mcg
Aspartic Acid 9.2%
Manganese 5.6mg
Cystine 1.0%
Pigments (per 100g)  
Glutamic Acid 13.4%
Phycocyanin 15,000mg
Glycine 4.9%
Chlorophyll 1,000mg
Proline 3.8%
Carotenoids 370mg
Serine 4.9%
Tyrosine 4.9%
Essential Fatty Acids (per 100g)  
Linoleic Acid 1,378mg
Gamma Linolenic Acid 1,197mg



A rich food source of Betacarotene and the essential fatty acid - Gamma Linolenic Acid (GLA).
A complete vegetarian source of all the essential amino acids, Spirulina is 65% protein, with virtually no saturated fat.
An excellent source of chelated organic iron. Spirulina provides ten times as much iron as spinach. 
Acts as an appetite suppressant as it is relatively high in the amino acid phenylalanine, and is therefore ideal in weight control programmes.
Detoxifies the body, clearing away impurities in the blood and bowel.
Helps to balance fat and cholesterol metabolism.
A study with human volunteers in Japan showed decreased LDL cholesterol and triglyceride levels with spirulina consumption (Tokai Univ.)

Goji Berries - Organic Raw Ninxia Goji Berries


The Goji berry is a deep-red, dried fruit about the same size as a raisin. It's very sweet and tastes something like a cross between a cranberry and a cherry. We love adding them to smoothies, trail-mix, cereals, especially our buckola, and eating them on just their own or with cacao beans.

Nicknamed the "happy berry" for its ability to restore a person's vitality, there are more than forty different types of berries that are often referred to as goji berries..

Loving Earth Organic Goji Berries are certified organic Goji Berries. They are grown in a pristine, certified organic part of the Ningxia autonomous region, located between Tibet and Inner Mongolia. The goji berry is sacred to the people of this remote autonomous region and they hold a special festival every year to honor and celebrate the life giving qualities of this extraordinary berry.

Are you wondering how a tiny red berry can have such a positive effect on your health?

    * To start, the goji berry is higher in antioxidants than any other known food.
    * The goji berry contains 18 amino acids – the building blocks for protein.
    * The goji berry contains over 12 times more protein than apples, oranges, or strawberries.
    * The goji berry is a better source of beta-carotene than carrots themselves.
    * 21 trace minerals, including Germanium
    * 6 essential fatty acids including Linoleic acid, which significantly promotes body fat loss
    * Vitamins B1, B2, B6, E
    * 500 times more Vitamin C than oranges
    * 4 Unique Polysaccharides (Master Molecules) found in no other food source
    * 15 times more nutritional iron than spinach
    *  Beta Sitosterol: An anti-inflammatory agent found to lower cholesterol, and used to treat sexual impotence and prostrate enlargement.
    *  Zeaxanthin and Lutine: Valued for their role in protecting the eyes.
    *  Betaine: Used by the liver to produce Choline which assists detoxification reactions in the liver. Betaine is known to protect DNA, enhance
       memory, promote muscle growth and protects us from fatty liver disease.
    *  Cyperone: A sesquiterpene used in treatment of cervical cancer. It is also known to benefit heart and blood pressure problems as well as
        menstruation problems.
    *  Solavetivone: A powerful anti-fungal and anti-bacterial agent.
    *  Physalin: A natural compound that boosts the immune system. Found to be effective in treating leukaemia, hepatitis B and cancer.

Goji Berry Antioxidants 
Free radicals damage cells and DNA, increase the cancer risk, and accelerate the aging rocess. The more antioxidants, the more effective the neutralizing capacity is in slowing down the aging process. If free radicals go unchecked, they can even attack and damage DNA, possibly causing deformation and mutation of the blueprinted cells.
Immunity Enhancer

Due to aging, the body's immune system often becomes dysfunctional, where in immune cells can have difficulty recognizing the difference between the body's cells and foreign cells. This can lead to auto-immune problems. The polysaccharides found in Goji berries have been known to inhibit three kinds of inflammation. These polysaccharides were also found to stimulate the interleukin-2 and gamma interferon, which are anti-inflammatory and induce immune responses.

The ORAC Test is a standardized test adopted by the US. Department of Agriculture to measure the Total Antioxidant Potency of foods and nutritional supplements. The antioxidant capacity of the blood seems to be tightly regulated.  A significant increase in antioxidants of 15 to 20 percent is possible by increasing consumption of fruits and vegetables, particularly those high in ORAC value.  Dr. Cao and Dr. Prior of the Human Nutrition Research Center on Aging at Tufts University have established a recommended 5,000 ORAC Units Daily to have a significant impact on plasma and tissue antioxidant capacity and for helping prevent certain age related diseases.

ORAC Scale: Orac Units per 100g

Egg plant – 390 
Corn – 400
Onion – 450
Grapefruit – 483
Kiwi fruit – 602
Cherries – 670
Red bell pepper – 710
Red grapes – 739
Oranges – 750
Beets – 840
Broccoli – 890
Alfalfa sprouts – 930
Plums – 949
Brussel sprouts – 980
Raspberries – 1220
Spinach – 1260
Stawberries – 1540
Kale - 1770
Black berries – 2036
Blueberries – 2400
Raisins – 2830
Prunes – 5770
HIMALAYAN GOJI JUICE 90% concentrate - 18,999

Dried Goji berries and Human Growth Hormone  

Goji berries are known to have a unique polysaccharide that stimulates the pituitary gland in the anterior of the brain to produce more Human Growth Hormone, the master hormone in our bodies. HGH is know to slow down, and even reverse some of the effects of aging. For centuries, people in Asia that have customarily eaten Goji berries have been documented to live longer and healthier lives with little or no incidence of heart disease, stroke, high blood pressure, cancer, diabetes, Alzheimers disease, fibromyalgia, lupus, multiple scirosis, or a host of other "dread" diseases that are afflicting many of the Industrialized Nations of the world.

Professor Li Qing Yuen is documented as being the oldest person to have ever lived in recorded history. Born in 1678 and living to 1930, he was documented by the Government of China as having lived to 252 years of age. Twice he received Longevity Awards from the Government. It is said he ate Goji berries on a regular daily basis.

More Benefits

Goji berries have been traditionally regarded as a longevity, strength-building, and sexual potency food of the highest order.  The goji berry was celebrated as early as the first century A.D. by Shen Nong Ben Cao in the Divine Farmer's Handbook of Natural Medicine (one of the most important texts in the history of Chinese medicine).

"Lycium [the goji berry] tonifies jing [vital energy] and qi [breath] and strengthens the yin tao [capacity for physical exercise]."

  - Tao Hong Jing, Commentary on the Divine Farmer's Handbook of Natural Medicine

Recently, in several study groups with elderly people, goji berries were given once a day for 3 weeks.  Many beneficial results were experienced and 67% of the patients T cell transformation functions tripled and the activity of the patients white cell interleukin-2 doubled. In addition, the results showed that all the patients spirit and optimism increased significantly, appetite improved in 95% of the patients, 95% of the patients slept better, and 35% of the patients partially recovered their sexual function.

Many people who now eat Goji berries on a daily basis notice improved eyesight, restoration of hair color, improved libido, mood enhancement, noticeable improvement in energy levels, better sleeping habits, and more zest for life.

 "Pang jia [goji berries] cure illness related to the heart and clear heat [discomfort and illness] within the body."
- Gama Rangjunduojie, Tibetan Medical Doctor


The plants grow like bushes with vines that reach over 15 feet. The berries are never touched by hand as they will oxidize and turn black if touched while fresh. They are shaken onto mats, and then dried in the shade. These berries are grown without pesticides or other chemicals in one of the purest places on earth.

Frequently Asked Questions and Answers

1. What quantities of Goji Berries should I consume daily?

The Tibetan Medical College in Lhasa Tibet recommends 5 - 25 grams daily as being the recommended daily adult dose for general well being. For those with illness of those feeling unwell or with particularly low energy the The Tibetan Medical college recommends a minimum of 15 grams daily and up to 30 grams daily.

2. How should I eat the Goji's?

Go ahead and enjoy our wonderful Goji Berries straight out of the pack. Another great way is to make a cup of Goji Tea. Boil up some water and pour over 10-15 Goji Berries at the bottom of your cup, let sit for 3-5 minutes or until cool enough to drink and savour your freshly made cup of Goji Tea. Goji Berries are great as a snack or pick me up any time day or night. In the morning they are also great on Muesli, in yogurt or added to fruit salad.  Add Gojis to salads, smoothies, cookies, muffins and cakes. Some very cool bars and nightclubs are even introducing Goji Berry Martinis and having them on their bar counters instead of nuts and other nibbles. Many health clubs are also handing out Goji Berries to their valued members and guests after fitness classes and workout sessions.

3. How should I keep my Goji's fresh?

Gojis can be kept in the resealable plastic bage either in the fridge or in the pantry or store in a glass container.

4. Are any additives or preservatives added to the Goji Berries?

No, absolutely not, We don't like them, refuse to use them and would never spoil our wonderful Goji Berries with preservatives or anything unnatural.

5. Are your berries irradiated as are many other fruits that are imported from overseas?

Absolutely not. We insist that that our product is never irradiated by quarantine in any country. Our Berries are naturally shadedried in wonderful Ningxia countryside  on mats that enable our wonderful berries to soak up the pristine and pure Himalayan air.

6.  What is the difference between whole Goji Berries and Goji Juice?

Whole berries are whole food containing proteins, essential fatty acids, and have no depleted nutrients that can occur when a fruit is juiced. Many Goji Juices on the market contain preservatives, added sugars, fillers such as Apple & Pear juice and are high in sugars.

Choice (Australian Consumer) has tested goji juices in Australia including Himalayan Goji Juice 90% concentrate and found only a very low ORAC rating of 18,999 compared to Tibet Authentic Goji Berries of 27,500.  Many juices contain only 20% goji juice concentrate.

7. Can pregnant women consume Goji Berries?

Absolutely! During pregnancy it is important to increase vitamin and nutrient intake and the Tibetan Medical College recommends at least 10g daily for pregnant women.

9. Can children enjoy Goji Berries?

Absolutely! Children need the goodness of vitamins and nutrients and the Tibetan Medical College recommends that children enjoy up to 5 gram daily of Goji berries.

Nutrition Information

Serving Size: 20g


Per Serve

Per 100g







Fat, total



 - saturated






   - sugars









Vitamin C



Serving Suggestions:  The indigenous mountain people who grow these berries eat them by the handful and say the best way to start the day is with a handful of gojis. It is recommended to eat at least 10 grams a day, which is approximately a handful. However you can eat as much as you like - straight from the packet.They are also delicious in a trail mix with raw cacao nibs - there is a great flavour synergy between the bitterness of the cacao and the sweetness of the gojis. Add to your  cereal, juice or smoothie.  Soak in cold water in a jar in the fridge to soften, making them easier to chew.

Sizes & Packaging:  200g, 250g, 500g & 1kg in standup resealable ziplock plastic pouches. 2Kg - 10kg bags are also available.

Maca Powder - Loving Earth - Organic & Raw - Peru

Maca (Lepidium Peruvianum Chacon) is a Peruvian root vegetable that looks very much like a turnip or radish. It is grown in the Junin district of the peruvian andes at an altitude of between 4,100 and 4,500 m above sea level, a region of intense sunlight, winds and below freezing temperatures, where no other crops can survive.

It was originally domesticated by the Pumpush people of Junin in Peru, a pre-incan culture, who subsisted on it as their main staple crop. Maca plant was domesticated about 2,000 years ago by the Incas; primitive cultivars of maca have been found in archaeological sites dating back as far as 1,600 B.C.

The plant is grown from seed and root maturation generally occurs within seven months. Its appearance may be described as a shrub with a low-growing, mat-like stem arrangement, small, off­white flowers, and scalloped leaves. The root can be one of several colors (cream, cream-purple, purple or black) and is of comparable shape to a turnip or radish.

Maca is considered to be one the best natural foods due to its excellent and scientifically tested properties.

Health benefits of Maca

Maca contains high amounts of vitamins, minerals, enzymes, all the essential amino acids and it contains nearly 60 phytochemicals. The extraordinary health benefits of Maca are due to the way it promotes optimal functioning of the hypothalamus and pituitary master glands. Maca contains unique alkaloids that stimulate the master glands, which in turn improves the overall functioning of the endocrine system.

Traditionally, native medicine practitioners and herbalists have recommended maca for:

*  Treating menopausal symptoms, such as hot flashes, vaginal dryness, and depression, as an alternative to hormone replacement therapy [HRT]

*  Stimulating and regulating the endocrine system

*   Regulating and normalizing menstrual cycles
*  Stimulating fertility in both men and women
*  Supporting the immune system

*  Increasing energy, stamina and endurance, reducing chronic fatigue
*  Enhancing libido, treating impotence

*  Revitalizing seniors, mentally and physically

We are pleased to offer gelatinised maca as well as normal maca powder.  The gelatinised maca is put through a heated extrusion process after harvest and before it is milled. During the gelatinization process, long chains of starches contained in the Maca Root powder are unfolded, increasing the digestibility degree, also known as Gelatinization Index, which, in the case of our product reaches up to a 98+% index. This process concentrates the active ingredients which means you can absorb more of the essential nutrients.

Nutrition Information

Raw and Organic Maca Powder

Serving Size 5g


Per Serve

Per 100g







Fat, total



   - saturated






   - sugars







  •  Cane Sugar free
  • Gluten free
  • Fair Trade
  • Dairy free
  • Low GI
  • Vegan

Ingredients: Organic Maca Powder


For the ancient Incans and modern day Peruvians, especially in the Junin district of the Andes, maca is a staple food. So you can eat as much as you like, the more you eat the more energy and overall vigour you will experience. Maca is non-toxic, has no dangerous side affects and no withdrawal symptoms. So the quantity you can take really depends on what you want to achieve. This is why we do not put Maca into capsules and why we make it available at an affordable price so that people can consume it in appropriate quantities and experience the full benefit.

To start off with we recommend 1 teaspoon (if you feel a little queazy in the stomach reduce it to 1/2 a teaspoon for several days until your body adjusts to it). Then you can build up to 25g a day or approximately 5 teaspoons.

The only warning we have is that if you have a partner and you are taking lots of maca we recommend that your partner also take maca as it is a potent aphrodisiac - if you are concerned about this then just reduce the amount you are taking.

Serving Suggestions

Maca has a distinctive malt like flavour. Some people like eating it straight as it is by the spoonful. As maca dissolves easily you can mix it into juices, smoothies and other recipes

How does Maca Work?

Maca, like Ginseng, is an adaptogen and therefore adapts to your bodies metabolism and particular needs to achieve an overall sense of wellbeing and optimal functioning. Through balancing and optimizing the functioning of the hypothalamus and pituitary master glands it also balances and optimizes the functioning of the adrenal glands, the thyroid and the pancreas. Because the levels of oestrogen, progesterone and testosterone are optimized this in turn helps regulate ovarian function and enables the adrenals to produce enough hormones to avoid symptoms during menopause.

Due to this overall affect of maca on the hormonal system and high level of protein it also acts as an effective whole food mucsle building agent.

Maca also remineralizes the body, due to its high mineral content, making up for the lack of minerals in modern diets and conventionally grown fruit and vegetables. Maca has such a high mineral content due to the soils and environment in which it is grown. The cooperative of indigenous maca growers who grow our maca leave the soil fallow for 5 years after each maca crop so that the soils regenerate completely with minerals.

In stock now!

Goji Berry Extract Powder - Organic - Loving Earth


Our Goji Berry Extract Powder contains high levels of polysaccharides, which fortify the immune system. Fresh goji berries are juiced and then the juice is carefully dehydrated at very low temperature to retain all its goodness.

It takes approximately 4 kgs of fresh goji berries to make 1kg of Goji Berry Extract Powder!

So, as you can see, this is a very concentrated, powerful food! And very yummy too!

Add it to smoothies, dressings, bliss balls, desserts & sprinkle it over fruit salads.

Sorry - out of stock.  Please email us to be informed when this product become available outofstock@purewellbeing.com

Goji Berries - Organic - Raw Planet: 1kg


In stock now

Goji Berries - Organic - Raw Planet: 500g


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Goji Berries - Organic - Loving Earth: 200g


In stock now

Maca Root Powder - Loving Earth - Organic - 500g

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In stock now!

Juice Extractors



Buy any model Green Star Juice Extractor & receive either a free copy of Dr Norman Walker's very helpful book "Fresh Fruit & Vegetable Juices"  or $25 off Elysa Markowitz's highly recommended $50 book "Living With Green Star" & also a 250g bag of delicious purple corn flour!!!

If you are considering buying a juicer or ioniser or any imported product we highly recommend you buy now before the price rise caused by the fall in the $NZ against the USD.

Portable Water Filters & Ionisers


Water Ionisers & Accessories




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Super Foods


Agave Syrup - Light- Organic, Wildcrafted & Raw in a glass bottle




Agave Syrup - Dark - Organic - Wildcrafted & Raw - Loving Earth in a glass bottle



Cacao Beans - Loving Earth - Organic & Raw - Unpeeled & Lightly Fermented

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These are raw whole unpeeled & lightly fermented organic cacao beans - from Peru.

These are the most potent whole unpeeled fermented cacao beans available.

Loving Earth Organic Raw Cacao Unpeeled Beans, Butter, Liquor, Nibs & Powder


Our Cacao beans, butter, liquor & powder are from Satipo, Peru. All products are made from lightly fermented cacao beans.

The certified organic indigenous growers use an age old system of permaculture, where the cacao trees are planted under the native forest canopy, along with other fruit trees, such as mango, avocado, papaya etc. All of these trees add their distinctive nuances to the fine multi-floral flavor of this exquisite cacao.

Association of cacao producers of Satipo

Satipo is a region that sits at the edge of Amazon basin at the base of the Andes mountain range. In this area Loving Earth works with 4 small producer groups that are grouped under the umbrella association of cacao producers of Satipo that consists of 164 families in total. This association is certified organic by Control Union and is a member of the Fair Trade Association.  This ensures the cacao is certified organic and fairly traded. Each family has approximately 2 hectares of criollo cacao and coffee bushes grown in the understory of larger trees - mainly coconut and other forest trees. The cacao of this region is known locally as the queen of cacao due to its fine aroma and distinctive flavour that is typical of South American criollos. With the increasing demand for this quality organic cacao the association has been steadily growing by introducing more producers to the organic farming methods and post harvest processing techniques. The association has set up a facility where they can process the cacao beans into cacao liquor and then cold press the liquor into powder and butter. This has taken some local ingenuity as cacao presses are normally heated to 80ºC so that they can operate efficiently. Cold pressing the cacao is a more laborious process and the cacao powder is left with a higher percentage of butter than the conventionally processed cacao. However as you have probably experienced the end product is vastly superior both in flavour and nutritional content. Due to this unique and high quality finished product the producers are able to charge a significantly higher price for their product than the standard fair trade cacao price.

Cacao Butter - Loving Earth - Organic & Raw


Our Cacao Butter is the raw, certified organic, chemical-free extract from raw cacao beans - the pure oil of the cacao bean.

White chocolate is made from cacao butter.

Our Cacao Butter is created through a proprietary cold-pressed method. This process begins by cold-pressing raw, organic Cacao Nibs into a "cake" in such a way that the oil begins to separate from the protein and fiber. The temperature is never allowed to exceed (or even reach) 120 degrees Fahrenheit and is usually 104 degrees Fahrenheit (all other cocoa butters are exposed to temperatures as high as 300 degrees Fahrenheit!). A high-accuracy thermometer is used throughout processing. Slowly, the pure, liquid cacao butter begins to sift off into a stainless steel valve that takes the cacao butter into a separate container where it is allowed to solidify and then packaged for shipment!

It takes approximately 2.5 to 3 kgs of raw cacao nibs/beans to create 1 kg of raw Cacao Butter.

Cacao Butter is the most prized oil known. .

Nutrition Information

Serving Size 10g


per serve

per 100g







Fat, total



   - saturated



   - cholesterol



Carbohydrate, total



   - sugars






100% pure love. 100% pure sensual joy.

No chemicals, no hexane, no solvents.

Melts at approximately 35 degrees Celsius.

How to use Cacao Butter:

Our Cacao Butter possesses an extraordinary rich, delicate chocolate aroma. Add a piece of this ecstatic butter to your favorite smoothie, dessert, ice cream or chocolate creation. Because it has not been damaged by heat, our cacao butter melts easily and blends nicely into any type of recipe. This makes it super fun and easy to use.

Cacao butter may be used as a skin moisturizer. It may be used as (or in conjunction with) a massage oil. We invite you to use cacao butter for intimate erotic encounters. You will hardly be able to believe the results.

Storage: Store in a cool, dry place. Our raw organic Cacao Butter has a high level of stability and a long shelf-life - over 2 years.

Cacao Nibs - Loving Earth - Organic & Raw


These are peeled & kibbled cacao beans.  We have searched the world to bring you the best cacao nibs available.

Our Cacao Nibs are an original heirloom criollo amazonico Cacao from Satipo in Peru. By buying this Raw Cacao you are supporting a sustainable project that is rescuing this original heirloom variety of Cacao, which has been grown by the Ashaninka and Chene people of the Peruvian Amazon for thousands of years.

These certified organic indigenous growers use an age old system of permaculture, where the Cacao trees are planted under the native forest canopy, along with other fruit trees, such as mango, avocado and papaya. All of these trees add their distinctive nuances to the fine multi-floral flavour of this exquisite Cacao.

Raw Cacao Nibs are jam packed with antioxidants, magnesium and bliss nutrients that may help keep you young, healthy and happy.

You will love their yummy chocolate flavour!

Nutrition Information

Serving Size 10g


Per Serve

Per 100g










   - saturated






   - sugar






Cacao Beans & Nibs, Cacao Butter, Cacao Powder, Raw Chocolate Bars


The raw cacao bean is one of nature's most fantastic superfoods due to its wide array of unique properties, many of which are destroyed or corrupted by cooking.

"People always ask me what I eat. Raw, organic Cacao Beans are the primary food in my diet. They have inspired me to eat less and live more. Cacao Beans are truly the food of the gods, the best food ever!" - David Wolfe, co-author of 'Naked Chocolate' book.  Please go below to buy.

What is Cacao?

Cacao is the seed of a fruit of an Amazonian tree that was brought to Central America during or before the time of the Olmecs. Cacao beans were so revered by the Mayans and Aztecs that they used them as money!

In 1753 Carl von Linnaeus, the 18th-century Swedish scientist, thought that cacao was so important that he named the genus and species of this tree himself. He named this tree: Theobroma cacao, which literally means "cacao, the food of the gods."

Cacao beans contain no sugar and between 12% and 50% fat depending on variety and growth conditions. There is no evidence to implicate cacao bean consumption with obesity.


Cacao is remarkably rich in magnesium.  Cacao seems to be the #1 source of magnesium of any food. This is likely the primary reason women crave chocolate during the menstrual period. Magnesium balances brain chemistry, builds strong bones, and is associated with more happiness. Magnesium is the most deficient major mineral on the Standard American Diet (SAD); over 80% of Americans are chronically deficient in Magnesium!

Stimulant or Superfood?

Cacao contains subtle amounts of caffeine and theobromine. However, experiments have shown that these stimulants are far different when consumed raw than cooked.

Consider the following: Experimental provings of chocolate by homeopaths indicate its stimulating effect when cooked. One experiment conducted with a decoction of roasted ground cacao beans in boiling water produced an excitement of the nervous system similar to that caused by black coffee, an excited state of circulation, and an accelerated pulse. interestingly, when the same decoction was made with raw, unroasted beans neither effect was noticeable, leading the provers to conclude that the physiological changes were caused by aromatic substances released during roasting.

MAO Inhibitors

Cacao seems to diminish appetite, probably due to its monoamine oxidase enzyme inhibitors (MAO inhibitors) - these are different from digestive enzyme inhibitors found in most nuts and seeds. These rare MAO inhibitors actually produce favorable results when consumed by allowing more serotonin and other neurotransmitters to circulate in the brain. According to Dr. Gabriel Cousens, MAO inhibitors facilitate youthening and rejuvenation.

Phenylethylamine (PEA)

Phenylethylamine (PEA) is found in chocolate. PEA is an adrenal-related chemical that is also created within the brain and released when we are in love. This is one of the reasons why love and chocolate have a deep correlation. PEA also plays a role in increasing focus and alertness.

Anandamide (The Bliss Chemical)

A neurotransmitter called anandamide, has been isolated in cacao. Anandamide is also produced naturally in the brain. Anandamide is known as "The Bliss Chemical" because it is released while we are feeling great. Cacao contains enzyme inhibitors that decrease our bodies' ability to breakdown anandamide. This means that natural anandamide and/or cacao anandamide may stick around longer, making us feel good longer, when we eat cacao.


A recent study showed that only one out of 500 people who thought they were allergic to chocolate actually tested positive. Allergies to chocolate are quite rare. It is typically the case that the person is in fact allergic to milk and dairy products.

Cacao & Antioxidants

Raw cacao is very high in antioxidants.  Its ORAC rating is 621 - compare that to blueberries at about 32!

Cancer & Heart Disease

Recent studies have shown that cacao helps protect us from cancer & heart disease.

Bee Pollen Granules - Organic


Professor Nicolai Tsitsin, a biologist and experimental botanist of the Longevity Institute of the former USSR, studied centenarians in the Caucasus mountains of Georgia and discovered many Georgians living past 100 years and up to 150 years were beekeepers who eat raw, unprocessed honey with high concentrations of pollen. He attributed this longevity to the action of pollen, and concluded that, taken regularly, pollen will prolong the human lifespan considerably.

Now, pollen is eaten by millions of health-conscious people worldwide. Many international and Olympic athletes from all over the world also eat pollen.

What is pollen? Pollen is the male element of flowers. It has enormous nutritive and medicinal properties and forms the ovules, the starting point of the production of fruits, grains, legumes and vegetables. Bees gather pollens which are mixed with nectar to make pellets that are carried into the beehive. A teaspoonful contains approximately 1,200 pellets, each pellet containing 2Ö billion grains of pollen, each capable of fertilising and creating a fruit, a vegetable, a flower, or a stalk of grain. Pollen is a very nutritionally complete food and has the potential to contribute as a major food source for humans.

Flower pollen possesses 185 known nutritional ingredients, including twenty-two amino acids (and more of all the eight essential ones by weight than the traditional high protein foods), twenty-seven minerals, the full range of known vitamins, plus enzymes, carbohydrates, fats, and plant growth hormones and other trace substances not yet identified.

Medical studies have shown the following benefits of pollen:

- Allergies: Pollen has an ability to immunize the body against anemophile (wind and air blown) pollens and relieves allergic symptoms.

- Anaemia: Pollen has been shown in studies to provoke a rapid increase in blood haemoglobin.

- Cancer: A US Department of Agriculture research project concluded that pollen is useful as a cancer preventative and restrictor of tumour development.

- Chelation: Pollen allows more oxygen to reach the body and brain cells by acting as an atherosclerotic flushing agent (a chelator).

- Stamina and Vitality: were increased for those using pollen on a regular basis.

- Convalescence: Pollen brings about a rapid increase in weight and energy during convalescence.
Intestinal: Pollen shows a regulatory action on intestinal functions - both on constipation as well as in cases of diarrhoea resistant to antibiotics.

- Menstruation: Pollen has been shown to bring relief in cases of painful and irregular menstruation.
Radiation: Laboratory animals exposed to high doses of radiation have been shown to have been protected by including pollen in their diet.

- Relaxation: Pollen produces a calming, tranquillising, and sedating effect without any side effects.

- Wound-healing: Pollen has been shown to increase the rate of healing, reduce scarring and prevent infection.

The United States Department of Agriculture (1992) tested and compared Bee Pollen with other fruit and vegetables and found that Bee Pollen, on a per calorie basis:

- has twice as much iron as any other common food type. Iron is essential for the effective flow of oxygen throughout the body. Bee Pollen contains over seven times more iron than beef.

- is higher in protein than most high-protein foods. Bee Pollen contains up to 50% more muscle-building protein than beef does

- is a valuable source of calcium. Strong bone development depends on high levels of dietary calcium. Bee Pollen contains twice as much calcium as milk.

- contains the strong antioxidant vitamins A (beta carotene), C and E, and was found to contain higher levels of beta carotene than all common foods except tomatoes.

- is an excellent source of three B Vitamins: Thiamin, Riboflavin and Niacin.

Bee Pollen has the highest natural level of folic acid (folate) of any common food, which may support the prostate gland and cell regeneration. It also contains natural antioxidants, of which the flavonoid quercetin is useful for helping the body’s natural response to allergens. Bee Pollen has also been shown to assist with energy levels, stamina, and athletic performance.

Pollen is becoming popular for curing cases of acne, obesity, lost appetite, weakness, loss of weight, intestinal disorders, psychosis, neurasthenia, retarded growth, cerebral haemorrhage, memory loss, general debility, minimal brain dysfunction in children, convalescence, and general malaise.

A study comparing cracked-shell pollen and natural pollen, such as Comvita Bee Pollen, showed there was no significant difference in terms of the bioavailability of a number of key components (Lister 1999)

Our pollen is certified organic harvested in New Zealand from native flowers.

Camu Camu Extract Powder - Raw Planet - Organic


Our Camu Camu is 100% pure Certified Organic, different to the previous product we were selling in that it now contains no manioc root powder. We’re happy to report that our Camu Camu is no longer spray dried, and is now 100% organic Camu Camu pulp, dehydrated at low temperatures. This results in a Vitamin C percentage of over 12%: that’s 30 to 60 times more Vitamin C than an orange. What’s more, since our Camu Camu is a whole food in its full-spectrum natural form, your body can absorb the nutrients contained within much more effectively than it will absorb any synthetic supplement.

Camu Camu (Mycaria Dubia) is a bushy tree that grows in black water rivers, especially along abandoned watercourses known as cochas. Each year, the river floods, bringing nutrients to the soil and avoiding the depletion associated with typical farming methods; these are ecosystems of great social and economic importance to the Amazon jungle in Peru. Growing in these swampy areas, it takes years for the tree to become mature enough to bear fruit. The fruit of the tree is approximately 2 cms in diameter and has a purplish red skin with a yellow pulp.

Camu Camu is traditionally made into a juice by people of the rainforest to support the immune system, ward off viral infections, and help maintain optimal health, especially under conditions of stress and anxiety, which tend to deplete the immune system. It also contains bioflavonoids, the amino acids serine, valine, and leucine, plus considerable quantities of thiamine, riboflavin and niacin. Camu Camu helps to promote healthy gums, eyes, and skin and supports the functions of the brain (nervous system) and heart (circulatory system).

Traditionally, native medicine practitioners and herbalists have recommended Camu Camu for:

  • Strengthening the immune system
  • Improving symptoms of herpes infections, including mouth blisters, genital blisters, shingles blisters and other viral infections
  • Promoting energy and vitality of people with chronic immune dysfunction
  • Strengthening the nervous system
  • Supporting healthy levels of white blood cell formation
  • Detoxifying the body, especially the liver
  • Promoting health of upper respiratory organs, including lungs, sinuses, nasal passages
  • Promoting a healthy heart and circulatory system

Pharmacological Information

The Camu Camu fruit has a surprising range of medicinal effects. In joint studies with IIAP, Sandoval (2000) of Albany University has demonstrated that Camu Camu flesh has a great antioxidant power, and it inhibits the radical DPPH (1,1-diphenil-2-picrilhydrazil), surpassing that of ascorbic acid and trolox (water soluble analog of vitamin C).

Some of the extraordinary medicinal properties of this Amazon rain forest fruit are described by Gary Null, Ph.D., a nationally known nutritionist and researcher. In discussing the holistic treatment of depression he lists 19 plants containing chemical compounds with antidepressant properties. In order of potency, Camu Camu is listed second in effectiveness. Some have been able to gradually wean themselves off of their anti-depression prescription medication (such as Zoloft and Prozac) under medical supervision and substitute Camu Camu powder with no relapse into depression. Although the amount taken varies for different people, some have taken, on an empty stomach, 1/2 teaspoon of Camu Camu powder in a glass of water four times daily. Others have taken one tsp. either once or twice daily. One alternative health care provider in New York City has had twenty patients on Zoloft and Prozac gradually wean themselves off these medications while taking camu camu and they have succeeded in avoiding depression. Good results have also been noted for patients who are anxious, talkative, and those with panic attacks.

Camu Camu has been part of an effective protocol for a 14 year old boy who was hospitalized for 15 months at the age of eight for suicidal depression. This boy also has learning disabilities and Attention Deficit Disorder (A.D.D.). His psychiatrists put him on 40 mg. of Prozac, 100 mg. of Ritalin, as well as Clomadine and Imiprimine, which he remained on for years, keeping him in a barely functional, drugged state. Working with an alternative medical professional, his mother withdrew him gradually from these drugs and began a protocol which included Ginkgo Biloba, high amounts of Vitamin C and B vitamins. In the last few months she has added two teaspoons of Camu Camu (divided dose on empty stomach with water) and one capsule a day (500 mg.) of Maca to his protocol. She reports that since adding these two herbs her son's immune function has improved--he gets sick less often, his mood is better - "it has smoothed him out" - and the combination of these two herbs have increased his ability to focus.

Camu Camu is at the top of Null's list of plants with medicinal effectiveness against the herpes virus. All forms of the herpes virus lie dormant at the base of the spine and become active when the immune system is stressed beyond its ability to respond effectively against pathenogens. Common stressors include emotional upsets, other illnesses, prescription drugs, insufficient rest, poor diet, menstrual periods, vaginal yeast infections, and too much sunlight on the skin. Genital herpes is usually transmitted sexually. The principal anti-viral pharmaceutical medicine is acyclovir, which has unpleasant and even toxic side effects. The herpes virus takes a number of different forms and is widespread today as a public health problem in the United States. More than 50% of the U.S. population gets cold sores, which is the result of the herpes simplex virus 1 (HSV1). The Epstein-Barr virus is a common form of the herpes virus which may linger in the body for years, raising the total viral load which the body must combat. Yet another form of the herpes virus is genital herpes which is caused by the herpes simplex virus 2. In total, more than 80% of the U.S. population suffers from some kind of herpes infection. Null lists 19 plants which contain anti-herpetic phyto-chemicals. Camu Camu is listed as the most potent.

Nutrition Information

    Serving Size 2g   

Per Serve

Per 100g







Fat, total



Carbohydrate total


















Vitamin B1



Vitamin B2



Vitamin C



Serving Suggestions:  Many people have stopped using large dosages of synthetic Vitamin C because they find that just 1 to 2 grams (1 tspn) of camu camu powder is energizing, mood-lifting and highly effective in strengthening the immune system. It has the additional benefit of being non-irritating to sensitive stomachs and bladders.  Add to water, juices, smoothies, cereals, desserts, bars, yoghurt & fruit for a tangy citrus flavour.

In Brazil, Camu Camu is being promoted as a product that untangles and strengthens hair, and protects it from external damage, adding to its shine and vitality. Camu Camu is being used in a new line of cosmetics specially recommended for damaged and dull hair that include shampoos, conditioners, hair masques, hair renewal that add body and shine to hair.

2008 Oct;52(2):127-32. doi: 10.1016/j.jjcc.2008.06.004. Epub 2008 Jul 29.

Tropical fruit camu-camu (Myrciaria dubia) has anti-oxidative and anti-inflammatory properties.



Oxidative stress as well as inflammation plays a pivotal role in the pathogenesis of atherosclerosis. Although, various anti-oxidative dietary supplements have been evaluated for their ability to prevent atherosclerosis, no effective ones have been determined at present. "Camu-camu" (Myrciaria dubia) is an Amazonian fruit that offers high vitamin C content. However, its anti-oxidative property has not been evaluated in vivo in humans.


To assess the anti-oxidative and anti-inflammatory properties of camu-camu in humans, 20 male smoking volunteers, considered to have an accelerated oxidative stress state, were recruited and randomly assigned to take daily 70 ml of 100% camu-camu juice, corresponding to 1050 mg of vitamin C (camu-camu group; n=10) or 1050 mg of vitamin C tablets (vitamin C group; n=10) for 7 days.


After 7 days, oxidative stress markers such as the levels of urinary 8-hydroxy-deoxyguanosine (P<0.05) and total reactive oxygen species (P<0.01) and inflammatory markers such as serum levels of high sensitivity C reactive protein (P<0.05), interleukin (IL)-6 (P<0.05), and IL-8 (P<0.01) decreased significantly in the camu-camu group, while there was no change in the vitamin C group.


Our results suggest that camu-camu juice may have powerful anti-oxidative and anti-inflammatory properties, compared to vitamin C tablets containing equivalent vitamin C content. These effects may be due to the existence of unknown anti-oxidant substances besides vitamin C or unknown substances modulating in vivo vitamin C kinetics in camu-camu.

PMID: 18922386 [PubMed - indexed for MEDLINE] - http://www.ncbi.nlm.nih.gov/pubmed/18922386

Conditions for storage: Keep in a fresh, dry place. Protect from light.

Ingredients:  100% Organic Camu Camu Powder.

Country of Origin: Peru 

Naked Chocolate

Larger picture

2005, 248 pgs., softcover, full-color photographs throughout the entire book.

Finally, the truth about chocolate!

No expense was spared to bring you Naked Chocolate, an extraordinary raw foods / superfoods book. Naked Chocolate is the product of years of research into superfood nutrition. Absolutely stunning full-color presentation.

David Wolfe, America's leading nutrition guru, and Shazzie, the UK's most progressive health educator, have teamed up to bring you Naked Chocolate!

Yes, raw, organic chocolate is good for you. In fact, David Wolfe and Shazzie demonstrate it is the best food ever. In these pages, you will discover the astonishing truth about the world's greatest food.

Chocolate grows on trees! All chocolate comes from cacao beans - the seeds of the cacao fruit, which grows on a jungle tree. Cacao beans taste like dark chocolate, because they are dark chocolate! David Wolfe and Shazzie introduce the phenomenal, enlightening power of cacao beans engulfed in the magic of chocolate! And they show us how to use extraordinary chocolate recipes to achieve higher and higher states of pure joy!

Naked Chocolate contains over 60 original, enticing, mouthwatering chocolate recipes.

Learn and experience how chocolate - The Food of the Gods - allows you to:

* Eat more while losing weight
* Heal and soothe your heart
* Increase your sensuality, love life and beauty
* Double your joy
* Nourish your intellect
* Attract prosperity into your life
* Experience the world's most wonderful aphrodisiacs
* Create the most outrageous beverages, desserts, cakes, ice creams and other fantastic tasty delights

Special Notice:
The recipes in these pages allow you to find that perfect alchemical potion that causes all heaven to break loose.

Warning: Reading this book may cause you to have the best day ever!

Table of Contents:

- David
- Shazzie
- Cacao's Properties

Part I: Cacao
- Legends of Cacao
- Theobroma Cacao
- A Brief History of Chocolate
- Money Does Grow On Trees

Part II: Scientific Properties of Chocolate
- Chemical Composition of Cacao
- Magnesium
- Antioxidants
- Methylxanthines: Theobromine and Caffeine
- Phenylethylamine
- Anandamide (the Bliss Chemical)
- Neurotransmitter Modulating Agents
- Tryptophan

Part III: Exotic Properties of Chocolate
- Aphrodisia
- Nobility
- Nature's Prozac (Anti-Depressant Properties of Cacao)
- Tryptamines, Phenylalanines, Lactones and Cannabinoids
- Chocolate as Medicine
- Chocolate and Pregnancy
- Chocolate Yoga
- Overcoming Chocolate Addictions

Part IV: Chocolate Alchemy
- Curing by Contraries
- Naked Chocolate
- Organic Food
- The Ancient Chocolate Drink
- Cacao's Best Friends
- Other Old and New Friends of Cacao
- What to do with Cacao Beans
- The New Cacao Beverage
- The Recipes

- Chocolate for the Skin
- The Chocolate Religion
- Finding the Best Chocolate
- A Secret History of Chocolate

The Last Bits
- References
- Credits
- Shazzie's Projects and Resources
- David Wolfe's Projects and Resources
- About the Authors

"Naked Chocolate is fantastic! I love it very much. Thank you. Thank you. Thank you a million times." - Dr. Patrick Flanagan, Inventor of Crystal Energy, MegaHydrate and the Neurophone, voted one of America's top 10 scientists (at the age of 17!) 

Chocolate Bars - Loving Earth - Organic & Raw

chocolate a

ALL LOVING EARTH CHOCOLATE IS REDUCED IN PRICE!!! 100g bars are now $9.90 and 35g Luvju Chocolate are now $4.50

Now You Can Indulge In Totally Healthy Raw Chocolate in 13 Delicious Flavours!

* Gluten Free
* Dairy Free
* Sugar Free
* Low GI

Made with single origin, certified organic raw cacao from Satipo, Peru, Loving Earth raw chocolate bars are handmade in Melbourne. The cacao is raw, which means our chocolate has up to 4 times as many antioxidants as conventional chocolate. We use organic agave syrup (a natural, low GI sweetener) instead of sugar to create these delicious chocolate bars.  As our chocolate is made with raw criollo cacao it has a slightly lower melting point than regular processed chocolate, so it is best stored below 25ºC.

This chocolate is dark, potent and extremely satisfying - a little goes a long way!
6 flavours - Dark 72%, Crunchy Mint

Sizes: 100g bars


100g raw chocolate bar - $9.90

8 Flavours Sweetened with organic evaporated coconut nectar: Dark 73%, Mild Chilli, Orange & Gubinge, Coconut Mylk, Creamy Coconut Mylk, Caramel, Salted Caramel, MINT & AFA 










Raw & Organic Carob Chocolate in 2 Sizes: 100g bar & 35g Luvju Bar

 How it's processed

First of all, the cacao pods are harvested from the trees and cracked open. The beans are then taken out and fermented. The level of fermentation affects the flavour; we do a low fermentation of about 45 degrees C, as otherwise the temperatures can get quite high, which affects the structure of the nutrients. The main thing that Loving Earth does differently to other chocolate makers is that we don't roast the raw cacao beans before we process them. The standard procedure in the chocolate industry is to roast the raw cacao, which helps bring out the flavour. It removes a lot of the microbiological contamination they might contain, but it also removes some of the valuable antioxidants contained within. What we do instead is wash them with a citric-based organic disinfectant. Afterwards, they're dried in large commercial dehydrators, at controlled temperatures, before being winnowed into nibs, which basically means taking the skin off them. Then we grind them into liquor, and finally we press them into powder and butter.

Basically, we get five products from this process. We get raw cacao beans, and because we've disinfected and washed them you can eat them - raw! We get raw cacao nibs, which are the beans without the skin. We get raw cacao liquor, which is the nibs ground into a paste. Then when we take the the liquor and put it into a very high-pressure press, which presses all the fat and butter out of it. So the end product is the raw cacao butter and then this hard cake that's milled into raw cacao powder. 1kg of liquor is about 50% fat, so when you press the liquor you get about 40% cacao butter and 60% powder. The powder retains about 10% fat content after pressing, and all the antioxidants plus a lot of the nutrients are concentrated in that powder.

We buy and import these five products, which we use to make our raw chocolate from scratch. When indigenous communities such as our friends in Peru manage to add as much value as possible at the point of origin, not only do we support agricultural industry, but also the development of that community. We get the five basic materials we need to make our chocolate, and they earn more, allowing them to further develop infrastructure to process their cacao.

How it's packaged

Every Loving Earth chocolate bar comes to you in a plant-based inner wrapper to maximise freshness and extend shelf life. These wrappers are not made of plastic, so please recycle them!

The boxes which contain our wrapped chocolate bars are made from 80% recycled post-consumer cardboard and are printed with vegetable inks.

Indulge yourself in these wickedly healthy treats!

Heavy Duty Kitchen Tap Fitting: For round taps without aerator thread


We now have a heavy duty fitting for those kitchen taps without a thread for an aerator.

The hose just needs to be cut to the correct length and then pushed up over the tap and is secured by a heavy duty hoseclip.  Then the divertor valver supplied with your ioniser is attached to the thread at the base of the fitting.

Cacao Powder - Loving Earth - Organic & Raw


The raw chocolate revolution is in full swing!

We are extremely happy to present you with New Zealand's first raw cacao powder that's been organically certified.  As the market has grown, the Peruvian producer has been able to invest in new machinery and more people. Because of this, he's just perfected a technique that makes truly raw organic cacao powder. This means that you can now create the world's healthiest organic raw chocolate treats easier and cheaper than before. Oh, the decadence of it...

What is Raw Cacao Powder (Chocolate Powder)?

It's created by cold-pressing our cacao beans into a cake separating the oil from the protein and fibre. The temperature is never allowed to exceed 47 degrees Celsius and is usually 40 degrees Celsius (all other cocoa powders are exposed to temperatures as high as 150 degrees Celcius!). A high-accuracy thermometer monitors the process. Slowly, the pure, liquid cacao butter begins to sift off down a stainless steel valve. The remaining dry 'cake-like' material is then cold-ground, fine-milled and sifted so that only the finest, most bio-available raw cacao particles filter through into the finished product. This allows for maximum digestion and antioxidant absorption. It has a delightful, full, antioxidant-rich chocolate flavour.

This unique technique uses absolutely no chemicals, no hexane, no solvents.

The Amazing Story of Raw Cacao Powder

ORAC antioxidant laboratory analysis confirms that there are over 25,200 ORAC units in a single spoonful of Raw Cacao Powder!

This delicious, easy-to-use and mega-potent (955 ORAC units per gram!) form of chocolate has broken a world record. Never before has there been 25,200 ORAC units of antioxidant power in a spoonful of anything.

Dark chocolate has been touted as a source of antioxidants, but this raw cacao powder is way beyond that. Living proof that raw is better!

Why Antioxidants?

Antioxidants keep you looking young, they help fight disease, and they do all these things, too:

* Italian researchers found eating 100 grams of dark chocolate each day for 15 days lowered blood pressure in the 15-person study. The University of L'Aquila team also found the body's ability to metabolise sugar -- a problem for people with diabetes -- was improved. Because the effect was believed to be due to antioxidant levels, with Raw Cacao Powder we can likely multiply this effect.

* Dutch researchers indicate that dark chocolate contains four times the amount of catechin antioxidants than black tea, which is suspected of having a protective effect against heart disease and possibly cancer due to its antioxidant properties. With Raw Cacao Powder, it would be 28 times more than Black Tea and potentially 7 times the protection!

* In trials, doctors at Harvard found that Antioxidant compounds called Flavonols in chocolate help the body to produce nitric oxide, a compound essential for proper heart function. (Nitric oxide is also believed by pro bodybuilders to help increase muscularity.) Again, with Raw Cacao Powder, this effect could easily be multiplied.

Raw cacao powder contains about seven times as many antioxidants as cooked cacao powder, that's about 723% more!

Concentrated Nutrients

Because it's concentrated, raw cacao powder has at least 33% more of many of cacao's most vital nutrients! In Raw Cacao Powder, much of the oil is removed, while nearly all of the active nutrients remain. For example...

* The amino acid Tryptophan is found naturally in cacao. Tryptophan enhances relaxation and promotes better sleep. Now you'll get at least 33% more when you use Raw Cacao Powder!

* Researchers have discovered that phenylethylamine (PEA) has a positive effect in enhancing feelings of love. And Chocolate has been proven to be an excellent source of PEA. Now you can love at least 33% more with Raw Cacao Powder!

* Cacao is the richest food source of magnesium of any common food. Magnesium is the number one mineral that assists and supports healthy heart functioning. Now you get at least 33% more magnesium gram-per-gram with Raw Cacao Powder!

* Raw Cacao Powder has at least 33% more Arginine, the aphrodisiac-like amino acid believed by body builders to build muscle and aid in recovery.

* And much, much more!

We could talk forever about the qualities of raw chocolate, but that's what their book Naked Chocolate book is all about!

Nutrition Information

Serving Size 2g


Per Serve

Per 100g










   - saturated






   - sugars



Dietary Fibre





















How To Use Raw Cacao Powder

Here are just a few ideas for using your Raw Cacao Powder. You can:

* Add it to your favorite smoothies (one heaping tablespoon will do) and watch them instantly become Raw Chocolate masterpieces!

* You can blend it with raw coconut oil and agave nectar - for instant raw chocolate syrup! (Then put this on top of raw ice cream or fresh fruit - AMAZING!)

* You can blend it in a food processor with raw nut butters and agave nectar, for the most delicious desert you've ever had. (In fact, similar nut butters mixed with roasted cocoa powder are very expensive in health food stores.)

* You can make any cookie, brownie or pie more chocolatey and delicious - just add a tablespoon or more to taste.

* You can blend it with sweet almond milk. This gives you a creamy dark chocolate milk that's LOADED with antioxidant power and tastes out of this world!


Please refrigerate or store in a cool, dry place (out of direct sunlight) if you can, though it's not essential. This product is microbe-free and highly-stable.

Check out our Raw Cacao Powder

In the book Naked Chocolate they mentioned the amazing story of the Kuna Indians, who live on the San Blas Islands of Panama. These people have always had extremely low blood pressure and that it did not climb as they got older. In fact, they always remained in remarkably great health.

When the lifestyles of these people were studied, one thing stuck out. The Kuna living on the islands drank a significant amount of locally grown, minimally processed, high-flavonol cocoa.

The best part: for the first time ever, YOU can do the exact same thing. You get to drink and eat this simple, yet powerful food - very likely the most potent source of health-promoting antioxidants in existence.

Maca Root Powder - Loving Earth - Organic - 250g

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